Solving Urban Issues through Digitalization (J-Bridge U.S. 2nd Launch Webinar)

May 06, 2022

Explore the topic of "Smart Cities" at our next J-Bridge U.S. webinar!


June 2nd, 2022
8:00 - 10:00 PM EDT


English & Japanese (Simultaneous Interpretation)

FREE - admission limited to 1,000 people

* Streaming URL and other information will be provided to those who have registered. 

Last year, METI and JETRO launched the Japan Innovation Bridge (J-Bridge), a business platform to support collaboration and partnerships between Japanese and foreign companies, and in the U.S., J-Bridge has been supporting collaboration between Japanese and U.S. companies in the carbon neutrality sector. 


In response to these activities, the Japan-U.S. Commerce and Industry Partnership (JUCIP), which was launched last November between METI Minister HAGIUDA Koichi and U.S. Secretary of Commerce Gina M, Raimondo, has positioned J-Bridge as a joint measure to promote investment between the two countries. 


To strengthen our efforts in the U.S., we have started to provide support in the "digital sector" in addition to the existing carbon neutrality service. 


To commemorate this service expansion, METI and JETRO will co-organize an online webinar. 


The webinar will focus on companies with advanced digital technologies in the field of "smart cities using digital technologies," which can contribute to solving common challenges in Japan and the U.S., such as an aging population, disaster prevention, and climate change.

Through a dialogue and panel discussion between Japanese and U.S. companies in this field, the webinar will show the potential for collaboration between Japanese and U.S. companies. 


Date and Time: June 2 (Thu), 2022, 

20:00-22:00(EDT) / 19:00-21:00(CDT) / 18:00-20:00(MDT) / 17:00-19:00(PDT) 

* June 3 (Fri), 2022, 9:00-11:00 (JST) 

Organizer: Japan Ministry of Economy, Trade and Industry (METI), Japan External Trade Organization (JETRO)

Co-organizer: U.S. Department of Commerce, U.S. Commercial Service; U.S. Embassy & Consulates in Japan

* The U.S. and Foreign Commercial Service supports the goals of this event, but does not endorse the specific products, services, or views of the participating organizations

Target group:  

Those interested in collaboration and open innovation between Japanese and U.S. companies in the field of smart cities using digital technology 

Registration deadline:  

June 1 (Wed), 2022, 23:00 (EDT) / 22:00 (CDT) / 21:00 (MDT) / 20:00 (PDT) 

* June 2 (Thu), 2022, 12:00 (JST) 

* Registration will be closed when maximum capacity (1,000 people) is reached. 


  1. Opening remarks
    Mr. HAGIUDA Koichi, Minister of Economy, Trade and Industry; Ministry of Economy, Trade and Industry (METI)
    H.E. Gina M. Raimondo, Secretary of Commerce, United States of America

  2. Explanation of J-Bridge
    Ms. Mio Kawada, Director General, Invest Japan Department, Japan External Trade Organization (JETRO)

  3. Dialogue
    Case Studies of Collaboration and Best Practices of Japanese and U.S. Companies for Realizing Smart Cities through Digital Implementation
    1. (Dialogue 1) Topic: The Road Towards Decarbonizing Smart City – Lake Nona, Florida
      Mr. Hicham Abdessamad, Chairman & CEO, Hitachi America, Ltd.
      Mr. Kyle Royal, Sr. Director, Strategy and Operations N.A., Hitachi Environmental Business Division, Hitachi America, Ltd.
      Mr. Bala Krishnapillai, Sr. Director, IoT Solutions, Business Incubation Lab, Hitachi America, Ltd.
      Mr. Juan Fernando Santos, SVP Brand Experience and Innovation, Tavistock Group

    2. (Dialogue 2) Topic: Unlock the Value of Private 5G and AI for the Smart City – National Landing
      Mr. Adam Rashid, Senior Vice President, Head of Smart Cities and Digital Infrastructures, JBG Smith
      Mr. Masahiro Mark Ikeno, President and CEO / NEC Corporation of America
      Moderator: Dr. Mike Mollenhauer, Division Director of Technology Implementation, Virginia Tech Transportation Institute (VTTI)

  4. Panel discussion 
    Japanese and U.S. companies talk about how the city of the future should be - cutting-edge digital technology and business in the smart city field.
    Moderator: Mr. Jon Metzler, Lecturer, UC Berkeley Haas School of Business, Founder & President, Blue Field Strategies
    Mr. Lee Smith, VP - Strategic Marketing, Advocacy and Application Development, Daikin U.S. Corporation
    Mr. William Fugate, Overseas Business Developer, SkyDrive Inc.
    Mr. Dean Drako, Founder and CEO, Eagle Eye Networks.
    Mr. Alden Bushnell, Business Development, Near Earth Autonomy

  5. Closing remarks
    Mr. SASAKI Nobuhiko, Chairman & CEO, JETRO


Inquiries about this webinar 

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