[Webinar] How to Successfully Enter Japan’s IoT Sector

Nov 09, 2017

How to Successfully Enter Japan IoT Sector

Hear technology experts discuss how foreign businesses can successfully

foster business relationships with Japan's IoT community as well as 
establish a business presence in Japan's IoT market. 


December 5, 2017
3:00-4:00 PM CST

Online (Anywhere)

Cost: FREE

Register for the Japan-Texas Economic Summit by the US-Japan Council



Are you ready to reap the rewards of entering the world’s second-largest technology market? Join us for a compelling look at IoT in Japan where we will explore current and anticipated market trends; discuss how to build working relationships with Japanese companies, and provide resources that will assist you in successfully establishing a corporate entity in Japan.

This event will feature Japan technology expert Eisuke Tsuyuzaki and special guest Larry Furman. Mr. Tsuyuzaki will provide an overview of current market trends and IoT sectors with the greatest potential for U.S. companies. Mr. Furman will explain how Plastronics, Inc., one of the world's largest global providers for semiconductor reliability testing, successfully entered and grew in Japan's market over the last 10 years.


  • • Review market trends, and learn which IoT sub-sectors offer the greatest opportunities for U.S. companies
  • • Explore ways to build relationships with customers, distributors, supply chain members, and other Japanese business partners.
  • • How companies can use JETRO's no-cost resources to streamline their entry into Japan



Eisuke Tsuyuzaki – Technology Consultant

Eisuke Tsuyuzaki held the position of Chief Technology Officer and Vice President, Corporate development at Panasonic North America where he led numerous new technology products and services from concept, standardization and corporate partnerships with global impact including in media, smart home, wellness, healthcare and energy solutions. Before joining Panasonic, Eisuke held executive positions at Sony Corporation and Sony Pictures including Senior VP of Digital Operations and Business Development at Sony Pictures Entertainment.

Eisuke is now an independent consultant for various non-profit, start-ups and corporate clients ranging from virtual and augmented reality, social media, connected automobiles, wellness, to IoT products and services in the San Francisco Bay area.

In his role as JETRO Japan Technology Advisor he supports JETRO in carrying out its mandate to facilitate foreign direct investment into Japan.


Larry Furman – Managing Director of Plastronics

Larry Furman has spent the last 20+ years developing and selling burn-in sockets and custom connectors to the semiconductor, automotive, and aerospace industry. He has held senior management positions at Texas Instruments and Plastronics; including: North American & European Sales and Marketing Manager for Texas Instruments US, Asia Business Manager for Texas Instruments Japan, and for the last thirteen years Business Development Manager & Managing Director for Plastronics.

The last ten years at Plastronics has largely been dedicated to the development and promotion of Plastronics innovative stamped spring probe technology; the H-Pin. Larry received his undergraduate degree from Drake University, and his MBA from Boston University which included Boston University’s International Business Management Program in Kobe, Japan.


This event is sponsored by JETRO (Japan External Trade Organization).