JETRO Debuts at the Abu Dhabi International Food Exhibition: Showcasing the Diversity and Appeal of Japanese Food Products

From 21 to 23 October 2025, JETRO participated for the first time in the Abu Dhabi International Food Exhibition (ADIFE), a key event within Global Food Week. ADIFE serves as a dynamic platform for the food and beverage industry, bringing together global and regional stakeholders and providing buyers and suppliers with valuable access to both local and international markets. The exhibition fosters collaboration, innovation, and growth across the global F&B landscape.

The event was held at the Abu Dhabi National Exhibition Centre (ADNEC) and organized by the Abu Dhabi National Exhibitions Company. It welcomed more than 1,900 exhibitors from 67 countries and attracted 40,108 visitors, underscoring its growing significance as a leading food industry platform in the Middle East.

For its inaugural participation, JETRO secured a 36-square-meter pavilion to showcase a wide selection of Japanese food products. Product samples from 74 Japanese companies were displayed, enabling visiting buyers to explore a diverse range of offerings. In addition to physical exhibits, JETRO also promoted catalog-based products, broadening business-matching opportunities for companies unable to participate on-site.

A key highlight of the pavilion was the tasting and sampling of popular matcha products, which generated strong interest among local buyers. Through these on-site demonstrations, JETRO gathered valuable feedback and market insights, gaining a deeper understanding of consumer preferences in the UAE.

This successful debut at ADIFE marks an important milestone in JETRO’s efforts to strengthen the presence of Japanese food products in the Abu Dhabi market and to further support Japanese companies seeking to expand their footprint in the Middle East.