Innovative Showcase: Japan Pavilion at Arab Health 2025

JETRO organized the JAPAN PAVILION at the 50th edition of Arab Health, held from January 27 to 30, 2025 at the Dubai World Trade Centre. The event attracted over 68,000 visitors and featured 4,402 participating companies from 193 countries.

This year marked the 14th time that JETRO has set up the JAPAN PAVILION, featuring 26 exhibiting Japanese companies, the same number as the previous year. Notably, nine of these companies exhibited in the Start-up Area (hereinafter referred to as the “SU Area”), which specializes in digital health innovations. Participating companies in the SU Area reported highly positive experiences, with comments such as, “I found it very useful because I could talk directly with decision-makers, which is different from other exhibitions,” and “I made valuable connections with government officials and distributors in the Middle East region.”

For the first time, an admission fee was introduced for visitors, resulting in a higher-quality audience. Visitors to the JAPAN PAVILION demonstrated strong business interest in Japanese products and engaged in serious business discussions.

Additionally, Informa Life Science Exhibitions, the organizer of Arab Health, announced that the event will be rebranded as the World Health Expo Dubai (WHX). The venue will also be relocated to the former site of EXPO 2020 Dubai. The inaugural edition of the World Health Expo Dubai will be held from February 9 to 12, 2026.

Following the event, JETRO organized a visit for the participating JAPAN PAVILION companies, as well as Japanese medical device-related companies based in the UAE, to the American Wellness Center, a multispecialty hospital located in Dubai Healthcare City. During the visit, Dr. Koreki, a psychiatrist at the center, provided a presentation on the medical industry landscape.