JETRO Dubai showcases “Japan Street” at DICM 2024

JETRO Dubai recently exhibited at the Dubai International Content Market (DICM), a key event in the global content and entertainment industry held from November 12-13 ,2024 at the Madinat Jumeirah in Dubai.

At DICM, JETRO promoted ‘’Japan Street,’’ an exclusive online B2B catalogue designed for overseas buyers. This platform, launched in February 2021, is part of JETRO's initiative to support overseas expansion through digital technology. It features more than 500 content-related works including videos, animation, music, games, and licensing opportunities. Japan Street is accessible exclusively to JETRO's invited buyers, enabling them to browse, request quotations, and schedule business meetings by simply registering their product interests. One standout feature of this platform is the interpretation service, which helps facilitate smooth communication between Japanese content creators and international buyers. The platform has already attracted multiple inquiries from potential buyers in the Middle East, reflecting the growing global interest in Japanese-originated content.

By showcasing Japan Street at DICM, JETRO aims to help Japanese companies discover new partners in the Middle East, broadening their reach and collaboration opportunities in the region. Buyers interested in purchasing Japanese content can register on Japan Street to connect with IP holders of the respective content. JETRO Dubai will continue to combine in-person events with online meetings to promote Japanese content in the region and facilitate new licensing partnerships.

JETRO Dubai received more than ten new registrations from content-related companies representing various countries, including the UAE, USA, Turkey, India, Uganda, and Korea among others. In recognition of its contributions, JETRO Dubai was awarded a Certificate of Appreciation. The certificate was presented by Mr. Tariq Al Madani, CEO of INDEX Conferences and Exhibitions and organizer of DICM 2024. This honor highlights JETRO’s pivotal role in promoting Japanese content in the Middle East.