JETRO promoted Japanese Food Products at GULFOOD 2024

GULFOOD, the largest annual food sourcing event in the Middle East, was held from 19th to 23rd of February 2024 at Dubai World Trade Centre. Over 5,500 exhibitors participated and showcased 150,000 new products from more than 190 countries.

For this year, JETRO featured 25 Japanese companies under the Japan Pavilion offering high quality and tasty food products from all over Japan which includes seafood, seasonings, tea, and processed foods. Some of the Japanese food products on display were not well-known in this region, and Gulfood provided a great opportunity to showcase and give a better understanding of Japan’s wide range of food products and their unique characteristics. The event met the expectations of the Japanese exhibitors who were looking to find potential buyers from different regions. Additionally, exhibitors had the opportunity to engage in more business meetings with international buyers during the event.

Also, JETRO sponsored Top Table at Gulfood 2024 for the first time to showcase its premium seafood such as Hokkaido scallops. JETRO teamed up with renowned Chef Pawel Kazanowski and prepared multiple dishes of Japanese seafood on the Top Table live cooking stage. The focus was on highlighting exceptional quality of Japanese seafood and their diverse usage in various cuisines.