JETRO showcased high quality, tasty, and healthy foods & ingredients of Japan at GULFOOD 2022

GULFOOD, the largest annual F&B sourcing event in the world, was held this year from 13th to 17th of February at the Dubai World Trade Centre. Around 21 Japanese companies participated under the Japan Pavilion organized by JETRO. Exhibitors from Japan Pavilion showcased high quality, tasty, and healthy foods, and ingredients from all over Japan such as Japanese special seasonings, processed fish, confectionary, tea, and a host of different variety of food products.

About 120,000 visitors from 190 countries attended the exhibition, and around 4,000 companies showcased their products. This year marked a unique success for the event for it exceeded last year’s edition with regards to the number of visitors. In addition, business negotiation results also exceeded, more food-related businesspeople from all over the world attended the mega event, and each exhibitor actively promoted, sold their products, and engaged in business negotiations. These positive results are expected to accelerate the expansion of more Japanese foods and ingredients in the Middle East market.