JETRO promoted Japanese Contents to UAE

Mar 10, 2020

JETRO has been promoting the Japanese contents businesses such as anime, manga, etc., to Middle East region including UAE, with the increase of interests in the area. From 5th to 7th March 2020, JETRO has organized the Japan Pavilion at the Middle East Film & Comic Con 2020 exhibition at the Dubai World Trade Centre.


This was JETRO’s third time participation, and for this year, four companies exhibited inside the Japan Pavilion. The exhibitors were Pierrot (one of Japanese major anime studios); Yoshimoto Kogyo (a major Japanese entertainment conglomerate); FUJIFILM (a Japanese camera, medical equipment manufacturer); and Books Konikuniya (a Japanese major bookstore). One more company SEGA Games (a Japanese major game production) was supposed to exhibit, unfortunately, due to pandemic of COVID-19 they have cancelled their participation.


Though the number of visitors to the event was lower than the previous year because of the same reason, people were already concerned about the risk of infection in the beginning of March; still the event closed with high enthusiasm and passion towards creative contents.


They were still a lot of visitors not only from UAE but came all the way from surrounding countries such as Saudi Arabia, Kuwait, Oman and Lebanon. The event also functioned as the gathering point of OTAKU (anime/manga geek) in the Middle East region.


Apart from the event, JETRO has also arranged series of business meetings for Japanese companies to potential partners from UAE and Saudi Arabia to seek opportunities in expanding their business.


With the increase of demand and interests to Japanese contents in the region, JETRO will continue to enhance the business on the field.