Promoting UAE Business throughout Japan: "UAE-Japan SME Platform"

Dec 16, 2019

In accordance with the MoU signed between the UAE’s Ministry of Economy and the Japanese Ministry of Economy, Trade and Industry (METI) for promoting Japanese SME’s trade and investment across UAE; JETRO supports around 150 companies through its program named “UAE-Japan SME Platform” since its inauguration in October 2017.

In December 2019, JETRO Tokyo HQ invited key persons in charge of “SME Platforms” – 24 in total from all over the world – to hold conferences and the “World Business Fiesta” which gathered over 200 attendees each in several cities. The “UAE-Japan SME Platform” joined the Business Fiesta held in Saitama City, north part of the metropolitan area, together with other 8 similar platforms including Hong Kong, Paris, Taiwan, Ho Chi Minh, Yangon, Mexico and San Francisco. “Platform Coordinators” or the business match-making experts contracted with JETRO, held presentations on ‘how to get business chances or opportunities in each country’, and conducted one-by-one consultations to business persons who had interests in the market. Mr. Nozomi Nagai, a coordinator of UAE Platform, attracted near-capacity audience in his presentation and carefully consulted them through fully booked individual meetings.


Utilizing the same opportunity of this business trip, JETRO held “UAE Business Seminar” in Osaka, the second biggest city in Japan, and in Morioka, another city in the northern part of the country. Through these activities, several companies in Japan have started their feasibility studies, traveled to Dubai, and conducted business talks arranged by JETRO Dubai.


We would like to keep these business support activities, allowing Japanese companies to succeed in the market with companies in the UAE, and thereby, bringing more Japanese products and investments in UAE.