The franchising and licensing model plays an important role in accelerating the internationalization process of the Japanese service industry. As Singapore is endowed with a developed legal system and stable investment environment, many companies have chosen to begin business operations here to gain a foothold in the Asian market, with a significant number of them leveraging on the franchising and licensing model.  

JETRO is setting up the JETRO (Japan) Pavilion with 9 participating brands and supporting these service sector enterprises in their overseas expansion. 

Please click here for our exhibitor catalogue which includes the layout of our pavilion.