About JFOODO

JFOODO (The Japan Food Product Overseas Promotion Center) was estabilished by the Japanese government in 2017 as part of the Japan External Trade Organization (JETRO) with the aim of boosting the export of Japanese agricultural, forestrs, fishery and food products by branding them and promoting them widely around the world.

In Japanese, the kanji character「道」(read as ,,dó") means ,,the way" or ,,the code" which is also used in other Japanese words such as kendo (剣道, or "the way of the sword"), bushido (武士道, or "the way of the warrior"), and sado (茶道)., or "the way of tea"). Culture can be translated as ,,風土" (,,fudo") in Japanese, which sounds and rhymes with ,,JFOODO". Thus, JFOODO aims to promote "the way of food" together with Japanese culture. 

Strategy/What we do

To expand exports of Japanese food, we promote sales, convey information through overseas media and hold a various types of events related to Japanese food in order to disseminate Japanese food and its culture to the world. We create marketing strategies from the local consumers' perspectives based on local information, the internet, and dialogues between the local industry groups.

Pictures from our latest event (14th of October, 2025):