The certification program of Japanese Food and Ingredient Supporter Stores Overseas:
Creating awareness about the true Japanese ingredients is a mission designated to JETRO by the Ministry of Agriculture, Forestry and Fisheries (MAFF) of Japan and as the operational administrative association for this program. It is through this program that overseas organisations, such as restaurants and retail stores, are welcomed to join and act as the official Japanese Food Supporters to help promote Japanese products across the globe.

Hence, finding the best partners overseas to be part of this program is essential to keep the high standards of the Japanese ingredients and their renowned quality.

From overseas restaurants to retails, we urge our supporters to carry this certification for authenticity as the official “Japanese Food Supporters” that will in turn support the Japanese agricultural, forestry, fishery and food products around the world.
The healing of the land and the purification of the human spirit is the same process.

Masanobu Fukuoka
The Campaign:
The campaign sheds light on this magical industry by promoting the high quality and true Japanese Ingredients abroad. The name “Fūdo Nippon” refers to the exquisite Japanese Taste that is celebrated in a traditional or Japanese - fusion style in every dish created by the supporting restaurants or bought at the supporting retail stores in the UAE and Qatar.

Note: This campaign is organized by JETRO (Japan External Trade Organization) and is funded by MAFF (Ministry of Agriculture, Forestry & Fisheries in Japan) to promote Japanese Food and Ingredients through supporting retail stores, restaurants and import trade companies.