JAPAN PREMIUM FOOD 2025 - In Collaboration with Hotel Chains in Thailand

Aug 29, 2025

Application Deadline: September 19, 2025

Campaign Period : Early November 2025 to January 18, 2026

The Japan External Trade Organization (JETRO) is pleased to announce the official call for applications for the "JAPAN PREMIUM FOOD 2025" campaign. We invite hotel chains with branches in Bangkok and other provinces to participate in this project.

1. Project Overview & Objectives

This project aims to promote and publicize menus that use imported Japanese food ingredients. The Japanese government is organizing this project in collaboration with restaurants in hotel chains to allow Thai consumers and tourists to taste authentic Japanese imported food ingredients at hotel chain restaurants throughout Thailand.

The main objectives are:

・To increase the consumption of imported Japanese ingredients and create widespread awareness among consumers, not just in Bangkok but also in various provinces across the country.

・To increase sales for restaurants within hotel chains that use imported Japanese food ingredients and have branches in other provinces.

・To publicize the quality and appealing taste of imported Japanese ingredients, as well as cooking tips and authentic Japanese eating styles, to inform consumers and tourists.

The project is operated by JETRO with Mediator Co., Ltd. appointed as the Secretariat Office.

2. Conditions for Participation

To apply for the campaign, hotel chains must meet the following conditions :

1. Must be a hotel chain with branches in Bangkok and other provinces. Participating hotel branches must include at least one branch in Bangkok and at least one in another province.

2. At least 3 restaurants per hotel chain must participate. These must include branches located in other provinces.

3. Distribute and promote menus using imported Japanese ingredients through various channels within the project period.

4. Cooperate in responding to surveys on the use of imported Japanese ingredients and questionnaires to measure project outcomes.

5. All participating restaurants are recommended to register as Japanese Food Supporters (optional).

3. How to Apply

Please follow the steps below to apply for the campaign.

Before applying : please read the full project proposal to understand the content and conditions of participation.

[Link to PDF Proposal] ＜PDF＞ (1611KB)

Step 1 : Apply Online. Complete the online application form with your restaurant's basic information.

[Link to Application Form]

Step 2 : Submit a Promotional Plan. Submit a promotional plan for each participating restaurant, specifying details such as the Japanese ingredients and menus to be used.

[Link to Promotional Plan Excel file for download]

Please e-mail your promotion plan to :

japanpremiumfood@mediator.co.th

4. Schedules

・Application Deadline : September 19, 2025

・Announcement of Results : September 30, 2025

・Campaign Period : Early November 2025 to January 18, 2026

5. Contact Information

If you have any questions about applying for the project, please contact our project staff.

Secretariat Office :

Mediator Co., Ltd.

Ms. Patchaneewan Loosirikul (Lhing) (Mobile: 081-813-2283)