December 1, 2020

Japan External Trade Organization (JETRO) Singapore



Launch of Co-Creation program to promote digital transformation of Japanese corporates with ASEAN partners. Application opens on December 1.



The Japan External Trade Organization (JETRO) is currently implementing the ASEAN DXPF Corporate Innovation Program (hereinafter referred to as the "Program"), a co-creation program aimed at accelerating digital transformation of Japanese companies based in ASEAN. We are pleased to invite three Japanese companies as Challenge Owners, and the application for ASEAN startups and tech companies to participate in the program starting December 1.


Project Objective/Background

JETRO, in partnership with Enterprise Singapore (ESG) and other government agencies, launched the "DX Platform (DXPF)" to promote online business-to-business collaboration to materialize the agreement of the Japan-Singapore Ministerial Meeting on May 1. To date, a total of more than 30 online seminars were held in ASEAN countries, India, etc. We have also supported about 45 demonstration projects (PoC) for the early materialization of projects created through DXPF and others.


Digital transformation (hereinafter referred to as "DX"), which uses digital technology to streamline operations and create new services, has gained significant importance in companies and governments around the world. As the spread of the coronavirus restricts physical contact with people, there is an increasing need to change the way we do businesses.


In recent years, the ASEAN region has seen a rapid pace in social innovation and DX using digital technology, and a number of influential startups and tech companies have emerged, becoming the driving force for fundamental changes in markets, values and social structures.


In this program, we aim to create a new model that will lead Japan by connecting Japanese companies with leading DX players in ASEAN to co-create and generate new value for companies.



Call for participating startups and tech companies

We are looking for startups and tech companies to join this program and work on the three "Corporate DX" challenges set by the Challenge Owners. Challenge name is tentative


Challenge 1

“Smart Cloud Data Platform for IHI Future Smart City”

Challenge Owner: IHI Asia Pacific Pte Ltd

Theme: Challenge to create IHI Future Smart city through the focus on "smart transportation". Creation of a data platform to utilize the company's road and traffic information sensing technology and its data analysis.


Challenge 2

“Enhancing Industrial Customer Value in ‘New Normal’ Remotely”

Challenge Owner: NITTOKU Singapore Pte Ltd

Theme: With COVID-19 limiting its ability to travel long distances, Nittoku is challenged to create new ways to assist manufacturers in the New Normal by leveraging technology for supporting remote assembly, maintenance and repair of equipment.


Challenge 3

“Building New Synergies by Digitalization of Human Resource Model”

Challenge Owner: Sojitz Asia Pte Ltd

Theme: Sojitz will take on the challenge of creating new solutions that can be used globally, utilizing digital technology in operations related to human resources, such as talent recruitment, employee performance evaluation, assignment and human resource development.


For more information on the program and registration, please refer to:


ASEAN DXPF Corporate Innovation Program

Purpose: Accelerate the ASEAN-based digital transformation (DX) of Japanese companies

Organized by: Japan External Trade Organization (JETRO) Singapore

Operated by: ICMG Co.

Supported by: Enterprise Singapore, Infocomm Media Development Authority (IMDA)

Challenge Owners: IHI Corporation, NITTOKU Co.,LTD., Sojitz Corporation



For enquiries, please contact

Japan External Trade Organization (JETRO) Singapore Innovation Team

Hong Leong Building, #38-04 to 05, 16 Raffles Quay, SINGAPORE 048581