TAKUMI NEXT: Essence of Japan - pop-up store launch in Abu Dhabi

Dec 01, 2022


Takumi Next, a joint project by JETRO and Japan Ministry of Economy, Trade, and Industry (METI) that aims to support Japanese craftsman to expand their global markets has launched in Abu Dhabi.


JETRO in partnership with Ocha Cafe Sakura located in Galleria Mall, Abu Dhabi hold an exclusive showcase of 10 unique products from Japan. The project features a pop-up store at the Ocha Café Sakura which introduces the new generation of Japanese artisans, as they use their rich cultural heritage and strong background in traditional techniques to utilize the local resources efficiently and sustainably and producing handcrafted goods of exceptional quality and artistry with a distinct Japanese essence.

 

The pop-up store showcases 10 curated products ranging from paper, ceramics, fabrics, to advanced metal and glass making and more. This edition also features cutting edge technology provided by AWL, Inc. which includes special AI monitoring tools that capture visitors interests and provide participating craftsmen with deep insights into buyers’ behavior to make demand forecasts more accurate and reliable. These exclusive collections of Japanese crafts are on display from 1st Dec 2022 and will run till end of February 2023.

 

For more information on featured products & craftsmen, please visit below link:

https://www.jetro.go.jp/en/eccj/takumi_next/abu_dhabi.html