About Us

The Japan External Trade Organization (JETRO) is a non-profit organization that works to promote mutual trade and investment between Japan and the world.

Originally established in 1958 to promote Japanese exports abroad, JETRO's core focus in the 21st century has shifted towards helping small to medium size Japanese firms maximize their global export potential.

JETRO has 9 offices in Africa namely; Nairobi, Johannesburg, Lagos, Accra, Abidjan, Addis Ababa, Maputo, Rabat, and Cairo. JETRO has employed approximately 1,925 staff members in 2025.

JETRO-Nairobi is a regional office that covers the countries of Kenya, Uganda, Tanzania, Rwanda, Burundi,　Seychelles, South Sudan and Somalia.

'Talk to JETRO First' policy - When you want to import or export to Japan, Talk to JETRO First. JETRO will offer free consaultations for those willing to invest in Japan. JETRO helps investors meet Japanese Companies for potential partnerships and investments.