Japanese Sake tasting events

Japanese restaurants owners, food journalists and beverage professionals attended the Sake tasting event that took place in the Japanese Ambassador’s resident in Israel on January 29, 2008. The participants tasted and evaluated Sake that provided especially by 29 different brewing of 6 different prefectures in Japan. Read the articles by the Israeli journalists who attended this event.

Since the mid of 1990’s, the Japanese food became very trendy in Israel. Recently, the number of Sushi-serving restaurants only in Tel-Aviv is exceeded 100 places. Yet, the variety of Sake in Israel remains poor. In order to expose the Israeli consumer to the wide flavors of Sake, JETRO Tel-Aviv and the Embassy of Japan in Israel held a Sake tasting event.

The participants were tasted local Sake that provided by brewers in Akita, Miyagi, Niigata, Ishikawa, Fukui and Tottori prefectures.

Mr. Gal Yaniv, beverage consultant said: “Israeli customers will spend thousands of Shekels on a bottle of Champagne in a restaurant. This fact should convince us that there is no reason for them to spend good money on quality Sake”.

Another tasting event was held in I.M.T.M 2008 on February 5th at Tel-Aviv Fairground.

Related Articles in Israeli media

1.“Haaretz” by Mr.Doram Gaunt
http://www.haaretz.com/hasen/spages/954444.html (English)
http://www.haaretz.co.il/hasite/spages/956756.html (Hebrew)

2.“Tapuz - Food channel” by Ms.Vered Barllel
http://www.tapuz.co.il/food/ArtInfo.asp?CID=18&SID=104&InfoID=2333 (Hebrew)

3.“Ynet” by Mr.Sagi Cooper
http://www.ynet.co.il/articles/0,7340,L-3509116,00.html (Part 1 : Hebrew)
http://www.ynet.co.il/articles/0,7340,L-3511362,00.html (Part 2 : Hebrew)


For further details, please contact JETRO Tel-Aviv.