Devote to the promotion of Japanese agricultural,
forestry, fishery and food products、
to overseas consumers in order to
increase exports and brand image.
ABOUT JFOODO
JFOODO (The Japan Food Product Overseas Promotion Center) was established by the Japanese government in 2017 as part of the Japan External Trade Organization (JETRO) with the aim of boosting the export of Japanese agricultural, forestry, fishery and food products by branding them and promoting them widely around the world.


OUR SERVICE
To expand exports of Japanese food, we promote sales, convey information through overseas media and hold Japanese-food related events to disseminate Japanese food and its culture to the world. We create marketing strategies from the local consumers’ perspectives based on local information, the Internet, and dialogues between the local industry groups.
NEWS
- Dec 09 2025 Notable Japanese Tea Varieties Beyond Matcha Workshops Showcasing the Appeal of Matcha and Roasted Green Tea to be Held in Two U.S. Cities
- July 31 2024 Notice: Loss of external hard drive containing personal information
- April 07 2021 Orders Nearly Triple on JFOODO Special Amazon Site Compared to the Previous Year -Mega-influencers, producer stories, and expanded product lineup deliver results-











