Attractive Sectors


1. Renewable Energy

Due to a number of key policy changes resulting from the Fukushima Daiichi Nuclear Accident of 2011, Japan’s energy industry is currently experiencing a period significant change, with market opportunities opening up for international investors. According to statistics from the Ministry of Economy, Trade and Industry, the Japanese environmental market(*) is predicted to grow from 59 trillion yen in 2005 to 83 trillion yen by 2015.

Within the area of renewable energy, the government of Japan have made clean and economical energy demand and supply a core element of Japan’s growth strategy. As a result, markets in the energy efficiency and renewable energy sectors, are estimated to experience a massive increase of 53% from 32 trillion yen in 2005 to 49 trillion yen in 2015.

 *Includes the following businesses related to environmental impact reduction:
  (1) global warming related businesses (renewable energy, energy saving, etc.);
  (2) 3R related businesses (waste disposal, recycling equipment, etc.);
  (3) anti-pollution related businesses (pollution prevention, environmental recovery,
       environmental creation, etc.).

 For further information regarding various energy markets in Japan, please see below. If you would like to discuss opportunities in the Japanese energy market further, please contact us 


2. Medical Device / Pharmaceutical

Japanese people are highly aware of their health, enjoying the world’s highest life expectancy. In 2003, the government enacted the Health Promotion Act to place more emphasis on its support for health promotion. The law requires local governments to provide the public with guidance on nutrition and health maintenance. In 2008, a specific health check up was introduced for the purpose of preventing lifestyle-related
diseases, raising public awareness of health to much higher levels. In response to this growing awareness, the health market is expanding significantly and there is now a big, active market for not only healthcare- and welfare-related companies but also companies from other industries such as food and fitness.

The ever changing and expanding medical care and welfare market in Japan has contributed to developing many new business opportunities; for example, in generics, over-the-counter drugs(OTCs), and health management services. In addition, novel drugs and medical devices, including biopharmaceuticals and nanomedicines, are under development. Companies from other industries are also entering the market, leading to dynamic business activities.

3. ICT

ICT is the Japan's largest and most dynamic market. After growing at an average annual rate of 5.4% between 1995 and 2005, Japan’s information and communications technology ICT) industry is now the largest in the country in terms of market scale, totaling 120 trillion yen in 2005. Growth is expected to continue with the advent of a “ubiquitous network society.”Within this growing market, six market segments are considered to have the most promising future: Mobile Phone Services, IC Card/RFID, Visual Communications, Online Affiliate Marketing, Gaming Industry, and Public Sectors.

4. Apparel

Japan boasts the world's second largest retail market, with a value exceeding US$1,124 billion (135 trillion yen, 2007). In addition to its size, the enormous influence of Japan's retail industry attracts global attention as being the origin of many Asian trends. For retailers in particular, the Japanese market offers an abundance of diverse opportunities to sell products and services that offer luxury, style, convenience and high value.

5. R&D

Japan boasts large numbers of leading global companies and SMEs with proprietary technologies which support global firms, and Japan ranks first for scientific research expenditure (percentage of GDP) and the number of researchers (per 10,000 people). Japan has great potential to become a R&D center in Asia, as exchanges of personnel, goods and money accelerate within Asia.

*Information for some other Japanese markets are available on our global website.