JETRO promoted high quality tasty Japanese Foods at Gulfood 2020

This year, 33 companies from Japan participated in the Gulfood 2020, under the Japan Pavilion organized by JETRO, from 16^th to 20^th February 2020. Gulfood, which is held at the Dubai International Exhibition and Convention Centre, is the largest food and beverages related exhibition in the Middle East. About 93,000 visitors from 182 countries attended the exhibition, in which, 5,000 exhibitors showcased their products.

Japan Pavilion was located at the Trade Centre Arena and Za’abeel Plaza Hall. Exhibitors at the Japan Pavilion displayed tasty and healthy foods and food ingredients from all over Japan. Products on display included Japanese special rice, fresh and processed fruits, seasonings, ramen noodles, sweets and a host of different variety of foods and ingredients.

Out of the 33 exhibitors from Japan, 9 were first-timers in the Gulfood, seeking entry into the UAE and the wider Middle East market, where JETRO supported and promoted them in exhibiting their unique products.

During the exhibition, JETRO organized Food Tasting events at Za’abeel Plaza Hall every day, where visitors could taste and experience a selection of menus served on each day. Visitors gave great feedbacks about the taste quality of the food served. Popular international dishes used Japanese ingredients to enhance their taste and flavor as testified by renowned chefs during the exhibition.

Through this event, JETRO expected to further expand the market’s knowledge and experience about healthy and unique Japanese foods and ingredients. JETRO’s successful participation in the Gulfood Exhibition encouraged and increased Japan’s food production and food trade in the Middle East.