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TTPP, JETRO's business matching site, provides extensive supports to business people who want to find international business partners for their overseas production, sales assignment, market development and business support services as well as business people who want to start or expand their trade businesses such as export and import transactions.

JAPANESE

yamamoto & associates LLC

 
  Assisting Business in Japan Via Communication and Marketing
 


Mr. Seiichi Yamamoto, Director  

  <Business>
    Business Services (Business Consulting, Marketing, Advertising, etc.)


  <TTPP Business Type>

    Business Support,  Business Tie-ups
 
   Click Here for Proposals by the Company You Have Chosen.


Advertising Business Equals Marketing

Mr. Yamamoto has been in advertising and marketing for over 30 years. During that time, he has changed jobs among Japanese and American agencies about once every 10 years. In the interval, he has jumped from one type of product to another, switched his advertising targets (final consumers, companies, and governments), and changed his venue of activities (advertising, public relations, promotional events, etc.) The result - he has gotten hands-on experience in a broad range of fields from final consumer products to capital goods and has built up practical experience in advertising and marketing in Japan, the U.S., and China.

  Advertising equals sales strategy. Ad agencies also have to analyze products and get a grasp of customer needs. They make their mark by standing in the shoes of both the manufacturers and consumers in their thinking. Ads also must be designed for the target countries and regions. Mr. Yamamoto's experience has been that a company with an international sales strategy is also open to localization of its activities.

Overseas Business Requires International Outlook and Delegation of Authority to Staff
  Mr. Yamamoto became a free agent in 2001. In looking for new clients, he has visited numerous business sites, but is particularly impressed with TTPP in that it provides chances for real people to meet each other. He now regularly checks the TTPP proposals. Yamamoto is interested in European firms with their own technological expertise and focuses less on the latest proposals and more on old data of a year or so back. This is because it is the companies which have had difficulty in finding partners that require his support services the most.


  Through TTPP, he sent out contact e-mails to about 100 firms, limited by himself to Italy, well known for their technology and designs. He received polite declining responses from 20 firms and potential interest from several more. These were all from companies picked up half a year ago. After swapping e-mails for a while, he was asked by one firm to pay them a visit, so flew to Italy in July 2003. While there, he dropped into three companies in total and secured agency agreements with two with positive outlooks over merchandising and marketing (a manufacturer of forged parts and a manufacturer of damper auto parts). These two firms had a common feature: while small businesses, they had capable staff with international vision delegated considerable authority in their work.

  Mr. Yamamoto lists three musts for success in overseas business: 1) a manager having a bold vision in international strategy, 2) a marketing staff at the target region given proper authority, and 3) when trying to do business in Japan, an investment of 4 to 5 million yen a year as marketing costs covering establishment of a local office and hiring of staff. In the West, remuneration for business services is often on a commission basis. In general, it takes about three years for businesses to get on track. With an individual consultant such as Mr. Yamamoto, this means working without pay for three years - a difficult proposition. Accordingly, he has gotten the two Italian companies to treat remuneration more flexibly in his agent agreements.
 



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