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TTPP, JETRO's business matching site, provides extensive supports to business people who want to find international business partners for their overseas production, sales assignment, market development and business support services as well as business people who want to start or expand their trade businesses such as export and import transactions.


  K&K Create


 Domestic and International Business Network Developed through Inquiries

Mr. Kenji Katoh, President

     Import and export of products


  <TTPP Business Type>

     Export of products

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Starting up New Business through English Language Ability and Practical Trade Experience

Mr. Katoh worked for about 20 years in a manufacturer-based trading company. In 2003, he set up his own firm after his company stopped engaging in direct trade. He decided to put his English language ability and practical trade experience to use to create an agile trading company. Imports require capital, so he began with exports of Japanese products. He worked to uncover products in Japan, become distributor, and promote sales in Japan and overseas. At the same time, he began accepting requests from domestic manufacturers to find sources of inexpensive overseas materials.
Mr. Katoh learned about the TTPP when viewing several trade related sites and finding JETRO's homepage. In April 2004, he registered himself as a user at the TTPP.

At that time, JETRO Bangkok was hosting a representative office of Aichi prefecture's commercial, industry, and labor department. Mr. Katoh used to use product information supplied from there to import rubber packing from a local Japanese venture and export Japanese sake to Thailand. However, this type of overseas information is no longer available. Right now, the TTPP is becoming the main source of information.

With a president of a manufacturer in the U.S 
and his wife in a hotel in hot spring resort in Japan

TTPP Used to Expand Domestic and International Business Network

Explaining several examples of business using the TTPP, in 2004, Mr. Katoh found a domestic manufacturer of emergency toilet facilities, obtained rights as a distributor, sold the facilities to emergency management authorities in the various prefectural governments, and established a national sales network. After that, he was asked by that emergency toilet manufacturer to procure inexpensive individual tents for toilets and imported a 1,000 or so from China.

In 2006, Mr. Katoh received a phone call from a Chinese (Shanghainese) who had studied in Japan (Nagoya) and worked in a company there and became interested in Mr. Katoh after learning of his location (Seto city) through the TTPP. Since then, Mr. Katoh has gotten help from him in obtaining products in China. For example, Mr. Katoh had him find a Chinese supplier for carrying cases for burglary prevention sprayers and imported 1,000 of them.

In addition, he received an inquiry from Canada over the sale of Japanese diningware. He did two deals worth about 200,000 yen. He also received an inquiry from a Brazilian beauty salon about selling foot baths which subsequently led to a deal for another product. Further, he receives inquiries about unique products both from overseas and domestic businesses and works to expand sales channels for them. Through these small deals, Mr. Katoh has been building up a domestic and overseas network. He has also become able to easily handle various requests from his customers.

At the present time, Mr. Katoh has a total of about 20 business partners in South Korea, Hong Kong, Thailand, Singapore, Indonesia, Bangladesh, the U.S., and Brazil. Of these, half were through contacts through the TTPP. All of these are individuals or small groups like Mr. Kato who can be trusted to do good work, as they believe good work leads to profits. Mr. Katoh believes that the TTPP will remain an indispensable business tool in the future as well.

Up to now, Mr. Katoh has received about 10 fraudulent e-mails which he has duly notified to the TTPP. He begins to be suspicious when there is inquiry about a product from a country where it should not be required. His suspicions are heightened when his initial price proposals are accepted without serious negotiations and the other party starts saying it wants to visit the factory. After that, he terminates further communications.

With a Korean client company's young employee in a Korean restaurant


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