Wanting to Find Meaning in Work, He Became International Business
spent 18 years at a major Japanese oil company - mostly working
to develop overseas markets. The majority of the time, he lived
in South Korea, Singapore, and the U.S. He particularly found
his work developing markets in India and Southeast Asia, which
he took charge over in the early '90s, very meaningful. He found
he wanted to get into the global business he experienced at that
time on his own and therefore went independent in 2002.
He met with an American friend running a consultant firm for
development of Asian markets and decided to work with him for
establishing a consultancy aimed at supporting business
expansion between Japan and the U.S. In April 2004, he
established Focus Business Produce (FBP). Thanks to the growth
of his business, in September 2005 he took on as an additional
staff member expert in sea and air cargo logistics and with
experience living in the West.
Mr. Oishi learned about the TTPP when searching for an American
B2B site and other international business sites on the Internet.
He just happened to come across the JETRO homepage. Since the
TTPP was free to register at and was highly trustworthy as being
run by JETRO, he judged that it would an effective advertising
medium and registered a proposal in September 2004. It has now
been about a year since he registered there. He has been
receiving new requests for consultation from Japan and overseas
at a pace of several cases every month.
Before tapping into the TTPP, he mainly used
personal contacts and his own homepage to drum up business. Since
registering at the TTPP, he has found both the scope of his work
and the countries covered have grown. Not all of the inquiries
he receives lead to actual business, but he finds he is now able
to concentrate in areas in which he is strong.
International Business Support Services Promoted by TTPP
Mr. Matt Engler
Partner in U.S.A.
Logistic Specialist and Staff
Oishi takes a long time in preparations for commissions for
market development. He starts off by ensuring he has the correct
understanding of the nature of the commission. When the customer
is overseas, it is not always possible to meet face to face for
discussion, so he has to settle with frequent exchanges of
e-mails. He makes it a point to give quick and accurate replies
to all questions in the belief that this creates the trust need
for smooth work. When taking on a job, that is, he believes the
confidence of the customer is essential.
In the spring of 2005, Mr. Oishi was asked by a medium sized
Japanese machinery manufacturer to advise it on the
establishment of a U.S. network of sales agents. He discussed
this with his American partner and first proposed a series of
specific steps for entering the U.S. market. His proposal
enabled his customer to get an idea of the preparations,
management resources, and arrangements required for getting into
the market and clarified what the customer should do on its own
and what it should consign to FBP. The most effective approach
to the partnership became clear by this roadmap as it enabled
the customer and consultant to focus on their strengths. At the
present time, this manufacturer is starting in-house
the TTPP, Mr. Oishi has been commissioned by a European jewelry
manufacturer to provide consultations on developing sales
channels in Japan. While answering questions by e-mail, he
scouted around for someone well versed in the Japanese jewelry
business and ran across such an expert at a local business
conference. This expert herself had just started selling jewelry
in South Korea. This led to discussions over selling the
European jewelry in both Japan and Korea. The expert in turn
wanted to expand sales of Japanese designer brand jewelry in the
West and asked for Mr. Oishi's support. At the present time, Mr.
Oishi is surveying the American market and developing sales
channels through his American partner. For sales in Europe, he
has asked a European consultant located through the TTPP to
directly approach dealers. In this way, the TTPP has enabled a
chain reaction of business.