Lack of Knowledge on Opening Up Overseas Markets and Marketing
Eizen learned English
in Canada for a year.
Upon his return to Japan, he joined Eito Systems, a company
run by his father developing and producing physical
distribution conveyance machinery and multistory
parking systems. He is mainly in charge of the assembly,
installation, and maintenance of equipment. To develop an
overseas business for multistory parking systems, the export
company Eito & Global Inc. was established in 1999. Mr.
Eizen serves concurrently as president in charge of overseas
the Company had no experience in opening up overseas markets or
overseas marketing and did not know what to do. When Mr. Eizen
visited JETRO's Fukui branch in order to learn about confidentiality
agreements in May 2006, he was introduced to the TTPP and KOMPASS.
He registered at the TTPP in July 2006 and spent a lot of time to
input proposal information, but was surprised at the large number of
accesses. In this one-year period, the Company has been accessed
1,500 times and has received 50 contact mails from overseas. Mr.
Eizen is impressed by the "potential business chances".
of the inquiries and requests for further information have come from
China, South Korea, and India, but the most enthusiastic inquiries
have come from the Middle East, Russia, and Eastern Europe. The
Company is engaged in talks with candidates for partners in these
countries over distributor agreements. For this reason, Mr. Eizen
has been flying all around the world.
Underground Parking Device Now Operating in Taiwan
Scene of the Presentation by the Croatian Partner
Growing Overseas Business Network
main machinery of Eito & Global are its round-shaped
multistory mechanical parking systems - developed first in the
world by Eito Systems. These are not only superior in terms of the
number of automobiles able to be held, construction costs, and
short construction periods, but also help eliminate traffic
congestion and environment problems in the cities and contribute
to the effective utilization of land and preservation of the
surrounding appearance if underground types.
The talks with Russian companies began with participation in a
business mission to Russia sponsored by Fukui prefecture in
September 2006. Before the mission, Mr. Eizen had arranged
appointments with three companies in Moscow through the TTPP. Among these, one has a consultant who had studied in Japan.
He has kept in frequent contact in Japanese, building a
relationship of trust. At the present time, the consultant is
preparing to bid for construction projects for landmark facilities
for tourism in resort area along the Black Sea.
Company’s Croatian partner is an IT related company. Contacts
began with a very positive offer. The Company engaged in repeated
talks and eventually concluded a partnership agreement. In these
talks and contract negotiations, it received continuous guidance
and cooperation from an advisor at JETRO Fukui. This
IT related company is very adept at marketing and is introducing and publicizing the parking systems through various
media. This partner company decided to go to a bid for the
construction of a parking facility for a local government. The
partner prepared its own presentation and attended a presentation
meeting organized by the local government with the press in
attendance. A scene of the partner’s presentation was introduced
on the local government’s website.
Company's parking systems are designed for export use. Only the
elevator system of the drive unit is shipped from Japan. What it
seeks from its overseas partners is finding and bidding for local
construction projects, procuring the required materials and
equipment, and arranging for the contractors. It is envisioning
trading companies, machinery distributors and general contractors.
It would like to expand its business network on a global scale in