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TTPP, JETRO's business matching site, provides extensive supports to business people who want to find international business partners for their overseas production, sales assignment, market development and business support services as well as business people who want to start or expand their trade businesses such as export and import transactions.

JAPANESE

 APPLIC Ltd.

 
Supporting World's Venture Businesses with Motto "Challenge, Fair, Flexible"
 


 Mr. Hiedtoshi Kobayashi
CEO/Managing Director

  <Business>

Business matching, trade representation/representative services, management and sales consulting

  
 
<TTPP Business Type>

     Business Support
 
   Click Here for Proposals by the Company You Have Chosen.


   
Business Matching Focusing on New Products, New Services, Inventions, and Patents
  
Mr. Kobayashi hails from the international division of a major Japanese IT systems firm. During his time there, he was stationed in both London and Frankfurt for two-year assignments respectively. Ordered back home in 1994, he decided to strike out on his own and set up an office in Germany providing market consulting services to Japanese companies investing in Europe. In 1996, he began offering local representation in Europe focusing on "new technology, new market and new information" for Japanese venture businesses aiming at global expansion. In 1998, to broaden support to cover not only Japanese firms, but also other global ventures, he began setting up a worldwide network. Toward this end, Mr. Kobayashi moved his own base of activity to Japan and concluded business tie-ups with similar offices in Germany, the U.K., Singapore, and the U.S. Today, he has tie-ups with about 20 offices throughout the West and Asia. 
 
At the present time, Mr. Kobayashi's firm helps venture businesses by introducing them to sales channels, locating sales agents, planning events, and providing representation in Japan and the rest of Asia. It addition, it fields inquiries and provides information on new products, new services, inventions, patents, etc. throughout the world and investigates products, companies and prices. Mr. Kobayashi himself does not engage in trade as a business due to his commitment to remaining "challenge, fair and flexible". He charges for his business matching services on a contingency basis and for representation services on a monthly basis. 
  
Mr. Kobayashi learned about the TTPP from a friend working as a trade consultant in Sidney. His friend used to work for a major Japanese trading company and had also worked as a trade advisor in JETRO Sidney. Mr. Kobayashi examined the business proposals of the TTPP and decided that the TTPP was a good tool for assisting small businesses and entrepreneurs. He therefore registered his own services. 
 

  
Quick Responses and Meetings Lead to Broader Business Opportunities

Mr. Kobayashi utilizes not only the TTPP, but also inter-industry exchanges and B2B sites. He finds the TTPP however to be a convenient tool for those in the know and uses it for networking and advertising his services. Since the TTPP is a free business bulletin board, finding a solid proposal on it sometimes is like finding a needle in a haystack, but this is only natural for the Internet, he says. Further, while there are potential customers, there are also competitors. Mr. Kobayashi is however willing to exchange information and work together with others in his field and in fact looks forward to such opportunities. 

Mr. Kobayashi registered his services in December 2003 and soon after that received an inquiry from abroad as to whether he was familiar with Japanese laws and the relevant procedures relating to food supplements. He checked into the basic matters and procedures and provided the inquirer with the information through several e-mail exchanges and by phone. He therefore ended up assisting the export of those goods to Japan on a spot basis. At the present time, he is working to develop sales channels for numerous unique products not found in Japan. 
    
Natural Stone Electric Heater from Croatia Construction Sludge Management System
   
Mr. Kobayashi replies to almost all e-mail inquiries and receives many responses to his e-mail. In three cases out of four, the two sides cannot agree on terms or the other side ceases contact. Of perhaps 200 inquiries each year, therefore, 50 lead to specific business discussions. Only three out of a 1000 lead to signed contracts. Therefore, it is important to carefully nurture new business. Mr. Kobayashi travels abroad about once every two months to meet with overseas partners and customers and makes it a point to meet face to face with new customers as much as possible.


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