Produced by JETRO Yamagata Last update 2011.02.15 This report contains Japanese characters that may not be viewable on some computers. In order to view these characters, open the document with your browser and proceed to encode it for Japanese. ******************************************************************** 2011.02.15 Venture Business Front Line - No. 147 “Dr. Grace Wonja Kim, Amazing Grace” by Edward Kuroki Dr. Grace Wonja Kim is a native of Korea and a physician who has been practicing medicine for over 30 years in America. She is perhaps someone who heals people with the influence or spirit of God. She goes beyond just practicing medicine. Her patient care delivery is an extension of her “calling” as a MD. I had the opportunity to interview her on her amazing life and career, during which she gave her honest and straightforward thoughts on modern medicine and the world based on her own experience. [KUROKI] You were born and raised, and received a medical degree from one of the most prestigious schools -- Ewha Womans University in Seoul, South Korea [1]. What motivated you to pursue the medical field and what made you come to the United States? Family influences? Personal aspirations? [DR. GRACE KIM] I was brought up in a medical family. My father was a doctor, my brother is a doctor, and so was grandfather's brother. My mother also worked in the medical field as a Nurse in Korea. My father received his MD from Seoul National University Medical School when Korea was occupied by Japan, a Ph.D. from Tokyo University, and then a Master's degree in Public Health from Columbia University. He served as a personal physician for President Park Chung-hee of South Korea for more than 10 years, and at the same time he was involved in many philanthropic projects. After he had practiced for 35 years in Korea, he was invited to Hokkaido, Japan, as an administrator at a regional hospital and worked there for several years, then he came to America to work at John Hopkins Hospital. After that, he retired in Virginia, and lived with my mother until he died at the age of 95. My brother went to Korea University Medical School [2], and came to the U.S., did his Residency in OB-GYN at Beth Israel Hospital, which is one of the teaching hospitals for Harvard Medical School. At that time, he encouraged me to come to Boston. Actually, since I was very young, my dream was to become an opera singer like Maria Callas. But my father had encouraged me to have practical skills that will secure my spiritual and professional goals. At that time, he told me that I can always sing no matter what I decided to do in my life. In reality, I was impressed by the work he was engaged in as a medical doctor, helping many people from different economic and political backgrounds. He taught me the importance of developing open-mindedness towards everyone, which eventually led me to come the U.S. [KUROKI] You have recently celebrated the 30th anniversary of your medical practice in Andover, Massachusetts, specializing in Family Medicine [3]. What are some of the challenges you have faced during those years? [DR. GRACE KIM] Medicine has changed a lot during the past 30 years, so have people in general. For example, 20-30 years ago I had prescribed much less medication to my patients, but now people have less patience and want a quick fix for everything, and pharmaceutical companies spend millions of dollars on marketing and advertisement. It became illegal now but pharmaceutical companies used to bribe doctors to sell their products. At the same time, insurance companies require so much paper work from doctors. More importantly, in older days, doctors spent more time to understand patients with their problems, now it is common for some doctors to prescribe, for example, anti-depression or anti-anxiety medicine after only few minutes of consultation. Many patients come to see me with common cold symptom, upper respiratory infection, head cold, sore throat, coughing, etc. For that, patients generally don't need antibiotics. They need to simply take hot tea, hot soup, hot shower or bath and plenty of rest in more natural and old- fashioned way. Most people underestimate the power of natural healing ? the human body has its own defense mechanism to get better when it gets sick. By taking overly prescribed medicine, our natural resistance to disease will be weakened. So, I try to recommend holistic approach that incorporates relaxation, introspection and providing positive thinking to my patients. By avoiding hasty over-medication and focusing on the person as a whole, we are more likely to discover the real cause of the illness, instead of temporarily getting rid of some symptoms. [KUROKI] You have approximately several thousands multi-ethnic multi-generation patients. What are some of the common changes in health problems you have noticed among them over the past 30 years? [DR. GRACE KIM] One of the most common changes in health problems I have noticed, not only in adults but especially in young people, is obesity resulting in serious medical problems. Obesity is one of the prime causes of diabetes and cardiovascular disease, leading to metabolic syndrome. This is the biggest public health problem in this country for many years to come. We must address this issue and I believe this has to start early as an individual family unit and then proceed at the school level. Another significant change and problem is the rise in emotional problems among young people as a result of the disintegration of structured moral discipline in society, over-exposure to inappropriate and wrong information via the Internet - particularly through social networking sites. I see young patients who were traumatized by all sorts of addiction, bullying, wrist slicing, etc., which lead them to attempting suicide. Many of them were influenced by the information that they obtained from the Internet and social networking sites. I believe that the parental guidance is very important, but sadly, it is very difficult to implement because of the fast-paced, materialistic, stressful way of our current lifestyle. [KUROKI] Among your patients and local residents, you are known for your love and compassion to help people in need. What is your philosophy for life in general? [DR. GRACE KIM] I would like to consider myself to be a healer who shares love and happiness with my patients. I believe that all human beings are created equal and we are all connected to one another. I would like to reach my full potential as a human being in this lifetime, and fully enjoy every day on this beautiful planet. Some of my patients have had very little formal education, but I am always learning from their life long experience every time I see them by being open-minded and non-judgmental. Doctors and patients learn from each other through human contact, and what we learn from each other is real wisdom … not something that we learn from books or from the Internet. [KUROKI] Lastly, you indicated an interest in writing a book after you retire from your practice. What would you like your children to remember about you? [DR. GRACE KIM] I want them to remember me as a hardworking, selfless and compassionate physician who was simply happy by helping people get better and comfortable. At the same time, I want them to remember me as a doctor who loved life and music such as singing and playing the piano. [1] http://www.ewha.ac.kr/english/ [2] http://www.korea.edu/ [3] https://picasaweb.google.com/edkuroki/09012010DrKim?authkey=Gv1sRgCP7X25-M6eDbwwE&feat=directlink To obtain the entire content of this interview, please contact the author. Contact: Edward Kuroki kuroki@validtechnology.com http://www.validtechnology.com ACKNOWLEDGMENT: Editorial and research assistance was provided by Freyja Sanger, and Michiko Kuroki. 【日本語要旨】 金 元子 医学博士・家族医療医師 博愛精神に溢れる医者の家庭に生まれ育ち、大韓民国第5〜9代大統領・朴 正煕 （パク・チョンヒ)の専任医師等を務めた父の影響を大きく受け自ら医者とな り、渡米して30年以上マサチューセッツ州アンドーバー町で家族医療医師とし て数千人以上の患者を診続けるDr. Grace Wonja Kim (金 元子)から、病める 米国の大動向と解決策を聞いた。金医師は、全てにおいて”Quick Fix (一時 しのぎの解決策)”を求め与える現代社会に起因する肉体的精神的疾患に関し て、親が子供に手本を示すことの大切さを強調する。 バリッド・テクノロジー・グループ代表 黒木嗣也 ( くろき・つぐなり ) kuroki@validtechnology.com www.validtechnology.com ******************************************************************** 2011.01.17 Venture Business Front Line - No. 146 【日本語要旨】 2011年 消費者動向 今回は前号に続き、世界規模でビジネス・消費者動向を研究分析する trendwatching.com社が発表した"11 CRUCIAL CONSUMER TRENDS FOR 2011" (2011年の重大消費者動向11項目)の詳細一部(関連概念と事例)を掲載する。 各項目は、最新の消費者動向を反映した英語による造語を含む。従って、和訳 は直訳ではなく意訳である。歴史的また統計的に、このような動向が日本でも 見られるのは時間の問題である。各事例を見ることにより、詳細を検討し役立 てて欲しい。 1. RANDOM ACTS OF KINDNESS - 潜在する消費者の必要性を探し出す為大量に 蓄積された個人・企業情報を分析(データマイニング)し、消費者の購買を誘引 する事を目的とした計画的親切行為 関連概念: GENERATION G (気前の良い世代) - http://trendwatching.com/trends/generationg/ 事例 1: Interflora (生花配達業) - http://www.interflora.co.uk/ 事例 2: KLM's 'How Happiness Spreads' (KLMオランダ航空) - http://www.facebook.com/KLM?v=app_6009294086 2. URBANOMICS - 都市集中型生活様式の発展に伴う消費者構造の変化 事例 1: Smirnoff's Absolute Cities (スミノフ・ウオッカ) 事例 2: BMW Megacity vehicle (BMW製巨大都市用車) - http://www.worldcarfans.com/109032018025/bmw-megacity-hybrid-vehicle-announced-at-annual-meeting 3. PRICING PANDEMONIUM - 消費者間の瞬時情報交換技術の活用に伴う商品価 格の大戦争 関連概念: NOWISM (目先中心主義) - http://trendwatching.com/trends/nowism/ Group buying (共同購入) -- Groupon, Living Social, GoNabit, Big Lion, Daily Deal, Taobao, Walmart 事例 1: Groupon - http://www.groupon.com/subscriptions/new?division_p=boston 事例 2: Living Social - http://livingsocial.com/ 事例 3: GoNabit - http://www.gonabit.com/dubai/ 事例 4: Big Lion - http://www.biglion.ru/moscow/ 事例 5: Daily Deal - http://dailydeal.de/ 事例 6: Taobao - http://www.taobao.com/index_global.php Member sales (会員販売) -- yente-privee.com, Gilt Groupe, iDeeli, Jetsetter, One Kings Lane 関連概念: TRANSPARENCY TRIUMPH - http://trendwatching.com/trends/transparencytriumph/ 事例 1: yente-privee.com - http://en.vente-privee.com/VP4/Login/IntlMap.aspx 事例 2: Gilt Group - http://www.gilt.com/ 事例 3: iDeeli - http://www.ideeli.com/closed 事例 4: Jetsetter - http://www.jetsetter.com/login 事例 5: One Kings Lane - https://www.onekingslane.com/Login.aspx?ReturnURL=/default.aspx Flash sales (即売) -- DellOutlet, Threadless, Hautelook, Yipit, MyNines, J. Crew's online factory store 事例 1: DellOutlet - http://twitter.com/delloutlet# 事例 2: Threadless - http://twitter.com/threadless 事例 3: Hautelook - http://www.hautelook.com/campaigns/w 事例 4: Yipit - http://yipit.com/ 事例 5: MyNines - https://www.mynines.com/login/index.jsp 事例 6: J. Crew's online factory store - http://www.jcrew.com/factory.jsp Local discounts (地元割引) -- Shopkick, Checkpoints, PlaceCast, Vouchercloud, Foursquare, Facebook Deals 事例 1: Shopkick - http://www.shopkick.com/ 事例 2: Checkpoints - http://www.checkpoints.com/ 事例 3: PlaceCast - http://placecast.net/index.html 事例 4: Vouchercloud - http://www.vouchercloud.com/ 事例 5: Foursquare - http://foursquare.com/ 事例 6: Facebook Deals - http://www.facebook.com/blog.php?post=446183422130 Dynamic pricing (動的価格設定) -- Off and Away, Swoopo 事例 1: Off and Away - http://www.offandaway.com/ 事例 2: Swoopo - http://www.swoopo.com/ 4. MADE FOR CHINA (IF NOT BRIC) - 中国製ではなく、中国市場用に作られる 製品の展開 事例 1: Levi's dENIZEN (衣服) - http://www.levistrauss.com/brands/denizen 事例 2: Dior's very expensive Shanghai Blue Phone (高級製品) - http://www.dior.com/file/prehome_new/index.html 事例 3: Hermes' new Chinese brand, Shang Xia (家具、日用製品、宝石類) - http://www.shang-xia.com/ 事例 4: Chloe's limited edition (衣服、化粧品類) - http://www.chloe.com/#/en 事例 5: BMW's limited edition, orange metalic M3 Tiger (高級自家用車) - http://www.bmwblog.com/2010/08/31/more-photos-of-the-bmw-m3-tiger-edition/ 事例 6: 本田 (Li Nian) - http://world.honda.com/Beijing2010/LI-NIANConcept/photo/ 事例 7: 日産 (Venucia) - http://www.nissan-global.com/EN/NEWS/2010/_STORY/100908-03-e.html 事例 8: GM (Baojun) - http://media.gm.com/content/media/us/en/news/news_detail.globalnews.brand_gm.html/content/Pages/news/us/en/2010/Nov/1122_Boujun 関連概念: FUNCTIONALL (低所得消費者向け単純で小型の低価格製品とサービ スの新興市場) - http://trendwatching.com/trends/functionall/ 関連概念: EXCEPTIONALL (中国、ブラジル、インド他新興市場から紹介される 画期的製品群) - http://trendwatching.com/trends/exceptionall/ 5. ONLINE STATUS SYMBOLS - ネット上での繋がりに貢献している事を誇示・ 満足する行為とゲームの開発 事例 1: Twournal - http://twournal.com/ 事例 2: US based CrowdedInk - http://www.crowdedink.com/ 事例 3: Location-based social game Foursquare - http://foursquare.com/ 事例 4: Nerd Merit Badges - http://www.nerdmeritbadges.com/ 6. WELLTHY - 健康維持・管理用モバイル応用技術の展開 事例 1: Strollometer (乳母車用速度計) - http://www.strollometer.com/ 事例 2: Fit4Mum.com (健康管理支援方法) - http://www.fit4mum.com 事例 3: Sleep on It (睡眠支援アプ) - http://www.medhelp.org/land/sleep-log-app 事例 4: Phillips DirectLife (運動計画支援プログラム) - http://www.directlife.philips.com/ 事例 5: X-Box Kinect (全身運動支援ゲーム) - http://www.xbox.com/en-US/kinect 事例 6: Playstation Move (運動支援ゲーム) - http://us.playstation.com/ps3/playstation-move/ 事例 7: EA Sports Active 2 (運動支援ゲーム) - http://marketplace.xbox.com/en-US/Product/EA-SPORTS-Active-2/66acd000-77fe-1000-9115-d80245410911 事例 8: Get Fit with Mel B (運動支援プログラム) - http://us.playstation.com/games-and-media/games/get-fit-with-mel-b-ps3.html 7. SOCIAL-LITES AND TWINSUMERS - 類似する購買動向を共にする消費者間 (P2P)での非侵襲的な情報交換活動 事例 1: The STRP Art and Technology Festival - http://www.strp.nl/strp/content/index 事例 2: Gogobot - http://www.gogobot.com/ 事例 3: Levi's - Facebook - http://store.levi.com/#store/friends 事例 4: Amazon - Facebook - https://www.amazon.com/gp/yourstore/187-2536633-3148809?ie=UTF8&*Version*=1&*entries*=0 事例 5: US based Mombo - http://www.mombo.com/ 事例 6: Storify - http://storify.com/ 8. EMERGING GENEROSITY - (特に中国で)顕著になってきた気前の良い精神と 慈善事業 Generation G(enerosity) - http://trendwatching.com/trends/generationg/ 事例: The Yu Pengnian Foundation - http://www.whatsonxiamen.com/tag-Yu%20Pengnian%20Foundation.html 9. PLANNED SPONTANEITY - 位置発見測定装置(GPS)に支援された自発的行為に 基づく消費活動 関連概念: NOWISM - http://trendwatching.com/trends/nowism/ 関連概念: MASS MINGLING - http://trendwatching.com/trends/massmingling/ 事例 1: Geomium - http://geomium.com/ 事例 2: LikeOurselves - http://www.likeourselves.com/ 事例 3: FastSciety - http://www.fastsociety.com/ 事例 4: Unsoial - http://unsocial.mobi/devices 10. ECO SUPERIOR - 環境的に優れているだけでなく、既存技術・製品より魅 力ある製品の開発と展開 事例 1: Ovopur (水浄化装置) - http://www.aquaovo.com/002E.htm 事例 2: Stealth Toilet (水洗トイレ) - http://stealthtoilets.com/ 事例 3: Renault DeZir (ルノー試作車) - http://www.renault.com/en/innovation/l-univers-du-design/pages/concept-car-dezir.aspx 事例 4: Philips' 12-watt EnduraLED bulb (LED電球) - http://www.newsinfusion.com/events/philips 事例5: Italy's famous Cinque Terre national park (水筒) -- http://www.cinqueterre.com/ ECO-EASY trend - http://trendwatching.com/trends/10trends2010/#ecoeasy 11. OWNER-LESS - 上記9. PLANNED SPONTANEITYと関連する所有回避の賃貸制度 関連概念: TRANSUMERS - http://trendwatching.com/trends/transumers.htm 事例 1: Rent the Runway (ファッション) - http://www.renttherunway.com/ 事例 2: Avelle (ハンドバッグ) - http://www.bagborroworsteal.com/welcome 事例 3: P1 (高級自動車) - http://www.p1international.com/ 事例 4: Zipcar (自動車・世界市場) - http://www.zipcar.com/ 事例 5: GoGet (自動車・オーストラリア) - http://www.goget.com.au/ 事例 6: Zazcar (自動車・ブラジル) - http://zazcar.com.br/ 事例 7: car2go (自動車・テキサス州) - http://www.car2go.com/ 事例 8: Mu (英国プジョー自動車、バイク、スクーター) - http://www.mu.peugeot.co.uk/ 事例 9: Public bike sharing program (自転車共同使用) Minnesota (ミネソタ州) - https://www.niceridemn.org/ London (ロンドン) - http://www.tfl.gov.uk/roadusers/cycling/14808.aspx Mexico City (メキシコ・シティー) - https://www.ecobici.df.gob.mx/home/home.php Germany (ドイツ) - http://www.metropoleruhr.de/ 事例 10: electric car sharing scheme (電気自動車共同使用) Autolib (フランス) - http://www.autolib.fr/autolib/ P2P sharing sites (ニューヨーク市) - http://www.nyc.gov/portal/site/nycgov/menuitem.c0935b9a57bb4ef3daf2f1c701c789a0/index.jsp?pageID=mayor_press_release&catID=1194&doc_name=http://www.nyc.gov/html/om/html/2010b/pr429-10.html&cc=unused1978&rc=1194&ndi=1 バリッド・テクノロジー・グループ代表 黒木嗣也 ( くろき・つぐなり ) kuroki@validtechnology.com www.validtechnology.com