Innovative approaches of food science and technologies to boost solving social issues related to health and well-being in Malaysia

Message from Leadership


Noriko Saito
Chief Sales and Marketing Officer, Ajinomoto (Malaysia) Berhad

The Ajinomoto Group is a global company focused on promoting well-being for individuals, society, and the environment using the expertise in "AminoScience." We have set ambitious goals towards 2030, aiming to enhance QOL for 1 billion people by boosting healthy life expectancy and simultaneously decreasing their environmental impact by 50%. This endeavor is driven by our initiative called *ASV (Ajinomoto Group Creating Shared Value), which aims to create both social and economic value.

Ajinomoto Malaysia Berhad(AMB) is renowned for "Umami" Seasoning in Malaysia. We are transforming from being solely a seasoning provider to an issue-driven company that embraces ASV concept. The participation in the 'Malaysia Japan Digital Exchange' is noteworthy, as we are seeking collaborative opportunities to synergize and develop new businesses. This collaboration aligns with their commitment to ASV and their mission to tackle pertinent issues in the realms of food and health. By integrating our core values with innovative approaches, AMB aims to create positive impacts and contribute meaningfully to the well-being of communities and the environment.

Ajinomoto’s Challenge

Challenges To boost solving social issues related to health and well-being with innovative approaches of food science and technologies.
  • Identification of social issues in food and health for which no clear solutions have yet been found.
  • Effective solution approaches to these social challenges
Collaboration Needs Start-ups who can provide 'innovative' solutions to
  1. Identification of social issues in food and health for which no clear solutions have yet been found
  2. Effective solution approaches to these social challenges
Opportunity Discussion with the experts and specialists to co-create new business system
Co-development new products with innovative and novel technologies, business models to deliver our products and services to customers
Assets/Support Network and access of our customer base, Customer Insights, Resources and knowhow to develop high functional amino acids products

Thank you for your submissions!
Only shortlisted finalists will be contacted by the organizers.
Results will be announced on Monday, 25 September 2023

About Ajinomoto

The Ajinomoto Group contributes to the well-being of all people, our society, and our planet through "AminoScience" based on the corporate slogan "Eat Well, Live Well". Ajinomoto (Malaysia) Berhad started its Malaysian operations in 1961 as a distributor of monosodium glutamate (MSG) imported from its Japanese parent company under "AJI-NO-MOTO" brand as one of the first Japanese companies in Malaysia. It has established a reputable presence as a responsible food manufacturer and distributor, trusted for seasoning products such as "AJI-NO-MOTO", "TUMIX", "Seri Aji" and "AJI-SHIO". Today, Ajinomoto (Malaysia) Berhad continues to expand and enhance its product range with innovative, high-quality, and convenient products to meet the changing consumer trends, behaviors, and needs of not only households but also Food Service operators and food manufacturers.

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