JETRO, or the Japan External Trade Organization, is a government-related organization that works to promote mutual trade and investment between Japan and the rest of the world. Originally established in 1958 to promote Japanese exports abroad, JETRO's core focus in the 21st century has shifted toward promoting foreign direct investment into Japan and helping small to medium size Japanese firms maximize their global export potential.
ABOUT SAKE INSTITUTE OF ONTARIO (SIO)
Established in 2012, the Sake Institute of Ontario (SIO) is a not-for-profit trade organization of Ontario-based sake distributors and manufacturers with the principal objective of educating and promoting the responsible consumption and enjoyment of sake. The SIO is the organizer of Kampai Toronto, the largest sake festival in Canada and continues to focus on educating & increasing awareness of sake through events, seminars & content sharing both online & via social media.