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Discovered by Foreigners! How Japanese Products are Used – Transformed into Fashionable Items Overseas –

Influenced by subcultures such as anime and manga, foreigners have taken a growing interest in Japanese cultures, lifestyles, and various products used in our everyday lives. Some products that are general items or practical products to the Japanese, are used as fashionable items in the United States and Europe. One example is jJika-Ttabi, which is a popular item called “Ninja Shoes” in the United States. There’s also randoseru. It’s capturing attention not only as a children’s schoolbag, but also as a fashionable item for adults over there. The program interviews companies that promote Japanese products to foreign customers, who enjoy them differently from the Japanese people.

English Subtitles (Aired on July 5th, 2017)