Matcha Boom in Thailand! Foreign buyers are crazy about tea utensils made in Japan
An unprecedented matcha boom is underway in Thailand. The number of cafes where you can enjoy the unique local matcha is growing so fast! In fact, many people buy tea utensils and make matcha themselves. Tea whisks made in Japan is considered cool and has capture the hearts of foreigners. JETRO interviewed buyers in Bangkok and New York, as well as a traditional tea whisk shop and closed in on the potential of the Japanese tea utensil.
English Subtitles (Released on 1 June 2023)