Secrets of Selling Local Industries Overseas –Efficient Marketing & Branding–

To develop their overseas sales channels, many companies are devising various initiatives to enhance the value of their products. Having entered negotiations with overseas distributors, textile manufacturers in Yonezawa are marketing their products while selling them, devoting their efforts to creating products that will sell in those markets. In addition, a sock manufacturer in Nara Prefecture is expanding its sales channels by having overseas buyers and consumers share in the excitement of the unique brand concept it has developed. We interviewed some companies working to develop overseas sales channels by making efficient use of limited personnel and budgets.

English Subtitles (Released on June 2, 2022)