Cool Japan

Japanese Design

Japanese creators today combine rich art and craft making traditions with the best of modern design to create products of unique function and beauty. Japanese design is now leading the way with practical everyday-use items that retain aspects of Japanese techniques and esthetics.

Japan has a long history of traditional craft making, and its roots are found in much of Japanese design today. More than 3,000 Japanese firms have histories dating back over 200 years, and many of these started out making traditional crafts. Today's enterprising craft makers are looking to modern design to fit their products to 21st century lifestyles. Using the same age-old techniques and local materials, such as Japanese cedar, iron and bamboo, craft makers are producing items that combine traditional crafts with the flair and appeal of modern design. And many of these items are becoming increasingly popular outside of Japan. The face of Japanese design will continue to evolve, but deep-rooted traditions and a commitment to precision and quality will always be its recognizable elements.

To help small and medium-sized Japanese companies export their design products to overseas markets, JETRO organizes the Japan Pavilion at major international exhibitions such as Maison et Objet in Paris and the NY NOW (formerly New York International Gift Show) and supports Japanese companies to ensure effective business meetings with overseas buyers.

Japan Pavilion at NY NOW Summer 2014

Venue Jacob K. Javits Convention Center in New York City
Date August 17 - 20, 2014
Participating brands 23

For the 19th consecutive time since 2005, JETRO has organized Japan Pavilion at the summer 2014 edition of NY NOW, the Market for Home + Lifestyle, showcasing 23 Japanese brands each with uniquely designed, fascinating products ranging from kitchen / tableware to personal gift. Five brands were new to the show, and two had been hit by the north east Japan earthquake and tsunami, and showed their strong recovery.

Japan Pavilion at 2014 International Home + Housewares Show

Venue McCormick Place
Date March 15 - 18, 2014
Participating brands 16

Since 2012, JETRO had the privilege of organizing the Japan Pavilion at the International Home + Housewares Show (IHHS), in Chicago. At IHHS 2014, 16 companies including five new participants showcased the best of Japanese design and innovation including, home goods, interior goods, kitchen/tableware and cleaning products. All of the products were "Made in Japan" and combined traditional Japan, modern Japan, and the ancient culture of Japan.

Japan Booth at Maison & Objet 2015 (January)

Venue Paris Nord Villepinte Exhibition Centre
Date January 23-27, 2015
Participating brands 39
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JETRO Tokyo:
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At Maison & Objet 2015 winter session, 39 Japanese brands showed off a variety of their creative products made with Japanese design and techniques under JETRO's support. The products on display ranged from daily commodities such as kitchen and table ware, textiles, interior goods and fashion accessories to high-end products including furniture and craftworks. Japanese suppliers also presented their materials in a tradeshow for contract business.

Past Trade Shows (Japan Pavilion Exhibitors' Catalogue)