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Category: IoT and Software

Glad Cube turns up the temperature on qualitative website analysis

Information about how users navigate websites is crucial to sales companies and marketing agencies – in fact, it is crucial for anyone who depends on a web site for part of their business. Traditionally, most use analysis tools that provide numbers about users and site visits. But Glad Cube, Inc., has developed an alternative, based upon qualitative analysis.


How SiTest differentiates analysis, courtesy of Glad Cube Inc.

In the field of website analysis, data is king. However, the leading provider’s system relies on numerical data that provides the number of visits to pages on a given site. This information can be limiting, because it doesn’t explain what users are actually looking at on a specific page. Glad Cube’s system uses heat mapping to determine exactly where users are clicking.


Heat mapping technology of SiTest, courtesy of Glad Cube Inc.

Seeing the Hot Spots on Your Site

This heat mapping technology, known as SiTest, provides color-based information about where users click and scroll on a site, making it easy to understand. On the heatmap, red areas represent where users linger longer, while blue appears in the least popular spots. By applying scroll analysis and heat mapping, it’s easy for website managers to see what parts of a site are most popular and what types of content is working with its audience. In the long run, this can be used to create more effective pages. Eight different types of heat map are available, revealing everything from site visitors’ mouse movement to what sections of a page visitors are clicking on. Glad Cube holds a patent in Japan for its SiTest technology, and has filed for patents in other countries as well.

While heat mapping is an important tool, it is not the only feature that SiTest offers. Yuki Takarabe, Glad Cube’s COO, says the main characteristic and strength of her company – and their primary appeal to potential partners – is that they also offer A/B testing and Entry Form Optimization.

A/B testing is used to compare two versions of a webpage to determine which is the better performer. Normally, A/B testing is done manually, but SiTest’s system uses artificial intelligence, where site improvements follow proven performance algorithms. This type of A/B testing is much faster, saving a client time and money.

Award-Winning Technology

Glad Cube has applied for a worldwide patent on its AI-based A/B testing technology. The firm has also garnered numerous accomplishments for its work, including the 2011 Google Excellent Performer Award and “excellent agency recognition” from YAHOO! Japan in 2013.

Takarabe says her company currently has multiple partners in Japan, including major advertising agencies, website development and marketing firms. But Glad Cube is eager to expand overseas. “We want to expand our market in the States,” she says. “We need a company there, especially in the marketing field.”


Yuki Takarabe, COO of Glad Cube Inc.

JETRO has already provided Glad Cube with a marketing mentor, who will join Takarabe on a trip to California in January 2016. The company’s long-term goals are to establish a US subsidiary and to get multiple companies to try out SiTest for themselves.

Based on interview in December 2015


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