Japanese Shochu

Japanese Sho-chu

Promotion Overview


Promotion Target Country/Area



In the global alcohol market, the share of distilled spirits in all alcoholic beverages is increasing thanks to the popularity of premium-class distilled spirits. JFOODO is aiming to improve the recognition of Shochu, by promoting it to consumers as a new type of distilled liquor to enjoy in bars. We aim to expand the number of stores that handle it.

Promotion Sites/ SNS

Check out our promotional websites

[Contacts] The Japan Food Product Overseas Promotion Center(JFOODO)
E-mail:JFA@jetro.go.jp Tel:03-3582-8344