Japanese Sake

Japanese Sake

Promotion Overview


Promotion Target Country/Area

China, USA, Hong Kong, Singapore, France, UK


Considering that Japanese Sake has no established pairing with specific foods, dishes, or scenes, we are focusing on creating a strong tie between Japanese Sake and seafood. It is indeed scientifically proven that Japanese Sake covers the smell of fish while enhancing the umami taste. Therefore, we aim to build the image of Japanese Sake as the most suitable alcoholic beverage for seafood.  

[Contacts] The Japan Food Product Overseas Promotion Center(JFOODO)
E-mail:JFA@jetro.go.jp Tel:03-3582-8344