Japanese Rice

Japanese Rice

Promotion Overview


Promotion Target Country/Area

Hong Kong


In order to expand consumption of Japanese rice in Hong Kong, we need to improve awareness and promote understanding of its characteristics. To make the most of its qualities, we are developing iconic recipes that combines Japanese rice with other Japanese ingredients.

[Contacts] The Japan Food Product Overseas Promotion Center(JFOODO)
E-mail:JFA@jetro.go.jp Tel:03-3582-8344