Asian Trade Promotion Forum (ATPF) CEO Meeting held in Manila

October 2023

The 36th CEO Meeting of the Asian Trade Promotion Forum (ATPF) was held in Manila, the Philippines, on Wednesday, October 18, 2023. Approximately 40 participants from 13 of the 23 member countries and regions took part in the meeting and engaged in lively discussions.

The theme of the meeting was "Asia as a Central Hub through Innovation and Creativity," which was approved at the Working Level Meeting in July 2023. A series of presentations were delivered from ATPF members, followed by a round-table discussion on how to promote further collaboration among member organizations. Specifically, there were two main themes, “Entrepreneurship and Startups" and "Unleashing Cross-Border Potential through Creative Industries" both of which are expected to play a key role in making Asia a thriving trade hub.

As the host of the meeting, CITEM Executive Director Fereira noted the important role and impact that innovation and creativity have on socioeconomic development. In addition, he reiterated the significance of the ATPF as a place where member institutions can share their experiences and create connections that can drive innovation and progress.

In the first session, "Entrepreneurship and Startups," JETRO, the Hong Kong Trade Development Council (HKTDC), the India Trade Promotion Organisation (ITPO) and the Taipei World Trade Center (TWTC) discussed main challenges faced by startups and entrepreneurs, and how they are supporting the startups. In particular, JETRO Chairman Ishiguro stated that it is of much importance for trade promotion organizations to support innovation and social value by helping startups and entrepreneurs connect with the overseas market, companies and investors. The "Global Acceleration Hub" and "J-Bridge" were introduced as JETRO’s initiative for encouraging vibrant startups and promoting open innovation.

In the second session, "Unleashing Cross-Border Potential through Creative Industries" the Malaysia External Trade Development Corporation (MATRADE) and the Trade Development Authority of Pakistan (TDAP) touched on the current state of each country’s creative industries and presented their projects to support local business in adding value to their products in the global market.

The CEO Meeting was a great success, with each organization exchanging candid ideas and sharing their experiences and best practices. On the following day, CITEM organized a site visit to Manila Fame, one of the largest design trade fairs in the Philippines, providing an opportunity to learn first-hand how CITEM nurtures the talent and workmanship of the Filipino creative industry.

About the ATPF

The ATPF was established in 1987 at the proposal of JETRO. The objective of the forum is for Asian TPOs to effectively implement activities in each member country and region through the free exchange of ideas. There are currently 23 member TPOs, and a CEO Meeting and Working Level Meeting are each held once a year.