JETRO Topics

Expo Milano 2015 concludes with Japan Pavilion awarded Gold Medal

November 2015

Expo Milano 2015, held under the theme of “Feeding the Planet, Energy for Life,” came to a conclusion on October 31 after a successful 184-day period which began from May 1.

The Japan Pavilion was organized under the theme of “Harmonious Diversity” with the Ministry of Agriculture, Forestry and Fisheries (MAFF) and the Ministry of Economy, Trade and Industry (METI) as leading ministries, the Ministry of Land, Infrastructure, Transport and Tourism (MLIT) as a supporting ministry, and the Japan External Trade Organization (JETRO) as a participating organization. The Japan Pavilion, which became one of the most popular pavilions in this international event, received a total of 2.28 million guests during the expo’s run. This figure accounted for approximately 10% of the total 21.5 million people to visit the entire exposition. Throngs of guests from Italy, Europe and all around the world highly praised the Japan Pavilion, providing positive comments such as “I was surprised at the great diversity in Japanese food” and “Though I have not as yet had such an opportunity, I strongly hope to travel to Japan.”

Japan Pavilion

The Japan Pavilion was awarded the Gold Medal in the best display category of the pavilion prizes hosted by the Bureau International des Expositions (BIE) for its “harmonious combination between the representation of nature and technological innovation.” The pavilion received a commendation at a ceremony on October 30. This is the first gold prize for the Japan Pavilion in its history of participating in International Registered Exhibitions (large exhibitions held every five years).

Following Expo Milano 2015, JETRO has started preparations for Expo Astana 2017 to be convened in Kazakhstan, an International Recognized Exhibition.