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Japan-France Partnership Seminar: The Key to Success (Paris)

December 2013

On December 17, 2013, JETRO held the Japan-France Partnership Seminar in cooperation with the French Agency for International Business Development (UBIFRANCE) and the Invest in France Agency (AFII). The event was held in accordance with a memorandum of understanding meant to strengthen economic ties and signed between the three organizations during a trip to Japan by French President François Hollande in June of the same year.

At the opening of the seminar Louis Schweitzer, Special Representative of the French Minister of Foreign Affairs for France-Japan Partnership, and Japanese Ambassador to France Yoichi Suzuki each delivered messages on the relationship between both countries and the potential shape partnership could take in the future. Satoshi Miyamoto, President of JETRO; Christophe Lecourtier, CEO of UBIFRANCE; and David Appia, Ambassador for International Investment and Chairman and CEO of AFII, each declared their respective organizations would work together toward expanding two-way investment.

In addition, presentations were given by various companies on successful examples of partnership between Japan and France under three themes: trade, investment and R&D. Discussion also took place on the importance of building relationships of mutual trust-even if they require time to accomplish-given barriers between the two countries such as distance and language.


Seminar venue


JETRO President Miyamoto speaking on stage


Title France-Japan Partnership
Organizer JETRO
French Agency for International Business Development (UBIFRANCE)
Invest in France Agency (AFII)
Date December 17, 2013
No. of attendees 158
  • Opening Remarks
    • Christophe Lecourtier, CEO, UBIFRANCE
    • Louis Schweitzer, Special Representative of the Minister of Foreign Affairs of the French Republic for France-Japan Partnership
    • The Hon. Yoichi Suzuki, Ambassador Extraordinary and Plenipotentiary of Japan to France
  • France-Japan Partnership: Cross-Views
    • Florence Jeanblanc-Risler, Minister-Councillor for Economic Affairs, French Embassy in Japan
    • Susumu Kataoka, Director, Textile and Clothing Division, Manufacturing Industries Bureau, METI
  • I Commercial Partnerships
    The Key to Success for French Companies in Japan
    • Pascal Peleszezak, CEO, Canevaflor
    • Denys Poulat, Co-Founder and CEO, Neediz
    France: Gateway to the European Market-Success Cases of Japanese Companies
    • Kuniko Oikawa, CEO, Oigen Foundry Co., Ltd.
    • Takeo Oguchi, CEO, Takashima Sangyo Co., Ltd.
  • II Investment Partnerships
    Success Factors of Investments in Japan
    • Jean-Jacques Lavigne, General Delegate in Japan of FIVES
    • Alexis Gaveau, CEO, Ciel Et Terre
    Why Choose France as Your Investment Destination?
    • Makoto Sano, President, Toyota Motor Manufacturing France (TMMF)
    • Atsumi Oku, Chief Strategy Officer, Price Minister SAS (Rakuten Group)
  • III Research and Development Partnerships
    The Reasons and Approach of Foreign Companies in R&D Projects in France and Japan
    Success Stories of French-Japanese Partnerships
    • Patrice Roché, CEO, Competitive Cluster for the Agriculture and Food Industries in Sud-Ouest
    • Isabelle Hermite, Sales Coordinator and French Export Support Manager, Eurocopter
    Successful Examples of Joint R&D between French and Japanese Companies
    • Hideki Hirabayashi, Chief Executive Representative for Europe, General Manger, Europe Office, Toray Industries, Inc.
    • Nobutaka Nishimura, Senior Specialist, Global Smart Community Project Team, Community Solutions Division, Toshiba Corporation
  • Closing remarks:
    • Christophe Lecourtier, CEO, UBIFRANCE
    • David Appia, Ambassador for International Investment, IFA Chairman and CEO
    • Satoshi Miyamoto, President, JETRO
Moderator: Arnaud Fleury, economic journalist