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JETRO participates in the 36th Annual Joint Meeting of the Southeast US-Japan and Japan-US Southeast Associations
Presenting the advantages of Japan as an investment destination

November 2013

Chairman and CEO Hiroyuki Ishige of JETRO made a presentation on the investment environment in Japan at the 36th Annual Joint Meeting of the Southeast US-Japan and Japan-US Southeast Associations held in Biloxi, Mississippi, from November 17 to 19.

The associations were established in 1975 aiming at promoting interchange between business people from Japan and the Southeast region of the US as well as the governors of the seven states in this region (Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina and Tennessee). This year's joint meeting was held in Mississippi with a large turnout of approximately 450 attendees.

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In the opening ceremony each of the state governors expressed their hopes for Japanese companies, which have significantly contributed to the regional economy, to further expand direct investment into the Southeast. Governor of Florida Rick Scott and Secretary Greg Canfield of the Alabama Department of Commerce also expressed their appreciation for JETRO's cooperation in their opening remarks as they reported the results of their visit to Japan earlier this year.

Advertising Japan's investment environment

In the panel session entitled "Competitiveness: Succeeding in a New Global Market," JETRO's Chairman and CEO Hiroyuki Ishige made a speech under the theme of the investment environment in both countries. Regarding the US, he pointed out factors for increased direct investment by Japanese companies, which doubled from the previous year, and expanding job opportunities, including a solid performance in the automotive industry, the shale gas boom, Americans' growing interest in Japanese food as well as the contribution by Japanese companies to US exports and employment. Regarding Japan's investment environment, he explained the advantage of Japan as an innovation hub as well as a base for business expansion into Asia. He also highlighted Japan's advantage as a profitable market for competitive overseas companies and requested the US participants to make further use of JETRO to enter Japan.

Confirming cooperation in meeting with Mississippi Governor

During the period of the joint meeting, Chairman Ishige met with Mississippi Governor Phil Bryant, where they confirmed the importance of two-way business communications and cooperation between JETRO and his state government. The governor spoke of his plan to hold a networking event at his official residence with companies interested in business with Japan around February 2014 and to dispatch a mission to Japan next April to May. In response to his announcement, Chairman Ishige expressed his intention for JETRO to cooperate in the mission through various aspects including organization of a seminar in Japan.