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Regional Information Matsuyama city

Your Regional Guide : Masayuki Hidaka

  • Inquires about investment in Japan.

Regional Economy Division, Matsuyama City

7-2, Nibanchou-4choume, Matsuyama-city, Ehime Prefecture 790-8571
Tel: +81-89-948-6783 Fax: +81-89-934-1844

Matsuyama city

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  • Please note that inquires not regarding investment in Japan may not be answered.

The information below is as of November 2017.

Basic Information

Population *1 0.52 million
Labor force *1 0.26 million
Area *2 429.0 km²
GDP *3 1,639,000 million yen
Major industries Wholesale/retail, medical/welfare, restaurant/hotel, manufacturing and construction
Wage *4
Initial wage for university graduates(Average)
Initial wage for college of technology/junior colledge graduates (Average)
Initial wage for upper secondery school graduates (Average)
Scheduled cash eanings (Average)
Land price(for 1m²) *5
Land price for industrial use (Average)
Land Price for Commercial Use (Average)
Number of Establishments *6 23,291
Number of Employees *6 236,639
JETRO office


Regional Profile

Strength of the region's industries and economy

Matsuyama City is a prefectural capital and continues to develop as a political, economic, and cultural center. Its urban form has a strong characteristic as a consumption city whose industrial sector shows 0.2% primary industry of agriculture, forestry, and fishery, 13% secondary manufacturing industry, and 86% tertiary industry of retail, lodging, and food and beverages.
As the result of preparing fiber-optic network ahead of the rest of the country, Matsuyama City succeeded in inviting information-related companies such as call centers and Cybozu, Inc. to set up the offices in the city. This city is also active in accumulating manufacturers such as Miura Co., Ltd. and NPC Inc., which has the largest market share in the world in solar cell production equipment.

Available incentives

  • The city actively provides company start-up support to companies that establish, extend, or move facilities to Matsuyama City, including taking the necessary promotional measures and support for land acquisition and finding employees.
Incentive name

Business Location Promotion Incentives program

Incentive type Subsidies
Incentive target industries

Manufacturing, electricity/gas/heat, information and communication, transport, wholesaling, lodging business, academia, construction, finance, insurance, entertainment and agriculture

Outline of Incentives (Requirements etc.)

Support measures include the Business Location Promotion Incentive program, New Business Promotion Incentive, Employment Promotion Incentive, Settling Incentive, and Incentive for Environmental Conservation.