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Regional Information Matsuyama city

Compact City Matsuyama, where work, living and leisure are all nearby

Your Regional Guide

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Industrial location and International economy section, Regional Economy Division, Matsuyama City

7-2, Nibanchou-4choume, Matsuyama-city, Ehime Prefecture 790-8571
Tel: +81-89-948-6710 Fax: +81-89-934-1844 6

Matsuyama city

  • If you can't find the information you need, please contact JETRO .
  • Please note that inquires not regarding investment in Japan may not be answered.

The information below is as of January 2017.

Basic Information

Population *1 0.51 million
Labor force *1 0.26 million
Area *2 429.4 km²
GDP *3 *
Major industries Wholesale/retail, medical/welfare, restaurant/hotel, manufacturing and construction
Wage *4
Initial wage for university graduates(Average)
Initial wage for college of technology/junior colledge graduates (Average)
Initial wage for upper secondery school graduates (Average)
Scheduled cash eanings (Average)
Land price(for 1m²) *5
Land price for industrial use (Average)
Land Price for Commercial Use (Average)
Number of Establishments *6 23,100
Number of Employees *6 219,621
JETRO office


Regional Profile

Strength of the region's industries and economy

Matsuyama City is a prefectural capital and continues to develop as a political, economic, and cultural center. Its urban form has a strong characteristic as a consumption city whose industrial sector shows 0.2% primary industry of agriculture, forestry, and fishery, 13% secondary manufacturing industry, and 86% tertiary industry of retail, lodging, and food and beverages.
As the result of preparing fiber-optic network ahead of the rest of the country, Matsuyama City succeeded in inviting information-related companies such as call centers and Cybozu, Inc. to set up the offices in the city. This city is also active in accumulating manufacturers such as Miura Co., Ltd. and NPC Inc., which has the largest market share in the world in solar cell production equipment.

Foreign company(s) operating in the industry

In May 2012, E-SOLAR, a solar panel manufacturing company, started its operation in Matsuyama city. (EVERSOL CORPORATION, its parent company, controls the entire operations from material procurement to quality control)

Company name E-SOLARE
Industry sector


Date of entry February 2014
Motivation for selecting region

Due to in-depth cooperation structure between Ehime Prefecture and Matsuyama City and well established subsidy system

Support provided by local government or JETRO

Guidance related to incentive application, support for recuriting personnel, etc.


When the company moved to Ehime as a foreign-affiliated company, the lack of knowledge of local regions was initially a major concern for us. Under these circumstances, support from the local government was, without a doubt, absolutely essential to the successful setup of a factory. In particular, during the first recruitment activity, we were provided with generous support such as being directly put in touch with job centers (Hello Work) and local education institutions, which led to smooth securing of personnel.

Available incentives

  • The city actively provides company start-up support to companies that establish, extend, or move facilities to Matsuyama City, including taking the necessary promotional measures and support for land acquisition and finding employees.
Incentive name

Business Location Promotion Incentives program

Incentive type Subsidies
Incentive target industries

Manufacturing, electricity/gas/heat/water supply, information and communication, transport, wholesaling, lodging business, academia, construction, finance, insurance, and entertainment

Outline of Incentives (Requirements etc.)

Support measures include the Business Location Promotion Incentive program, New Business Promotion Incentive, Employment Promotion Incentive, and Incentive for Environmental Conservation.

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