JETRO AnnouncementsSuccess Stories : Insider Japan Co., Ltd.

Insider, founded in 2012, is a digital company with headquarters functions in Istanbul, Turkey that provides various data and digital marketing solutions for client companies. The Growth Management Platform (GMP), the company’s core product, collects and unifies website visitors’ device (such as PCs and smartphones), behavioral, location, and other data types and provides solutions to deliver personalized marketing and maximize revenues, powered by AI and machine learning. The company has more than 800 client companies worldwide, including Singapore Airlines and Samsung Electronics. In July 2020, the company raised US32 million dollars in a Series C round of funding led by Riverwood Capital, joined by Sequoia, Wamda, and Endeavor Catalyst, attracting a lot of attention. The company already has 26 offices, mainly in Europe and Asia, including Insider Japan Co., Ltd., established in Tokyo in June 2017 to expand sales channels in Japan. We interviewed Ryota Ishisaka, Director of Insider Japan, about the company's expansion into Japan and business development in the Japanese market.