1. Site Top
  2. Investing in Japan
  3. Latest Updates
  4. 2020
  5. ELXR, a sports technology company headquartered in Singapore, established a wholly owned subsidiary in Japan to expand its innovative personalised fitness mobile app supporting the livelihood of fitness ecosystems for business continuity

Latest UpdatesELXR, a sports technology company headquartered in Singapore, established a wholly owned subsidiary in Japan to expand its innovative personalised fitness mobile app supporting the livelihood of fitness ecosystems for business continuity

Nov 05, 2020

Logo of ELXR

The ELXRExternal site: a new window will open. Personalised Cloud Sports Club is a multi-channel ecosystem fitness app designed to bring together users, trainers and fitness gyms, and supply chains to run their businesses together on a single platform. By combining individual genotype and physical form level of the users, the clever mobile application enables them with a choice of powerful add-on options to determine the most appropriate personalised training program, answer their needs and help them optimise their training regime and accelerate their personal goals.

The company is the first and only Asian sports technology company to be selected for the 500 Startups Accelerator Program in Kobe, and since, it has been attracting attention from major accelerators in Silicon Valley, Madrid, and Taiwan as well as Japan where the company was awarded as the 2019 “Best International Startup” InsurTech Award by Plug and Play Japan.

By strengthening its activities in Japan, ELXR will allow its services and users in Japan to enjoy a great variety of choices and personalised exercises, help sustain local businesses, and create livelihood along with incomes for coaches. In these times, it also gives everyone great opportunities for business continuity, better health and mental care to live better regardless of the global issues caused by the COVID-19.
The company established ELXR Japan in Kobe City in January 2020.

Upon establishing the Japanese corporation, JETRO's Invest Japan Business Support Center (IBSC) provided consulting (registration, tax), information (regulations) and business matching services. It also arranged interviews with local governments, introduced service providers, and provided PR support.

Mr. Steffan Fung, Founder/CEO of the company