Investing in Japan
Success Story: Søstrene Grene
May 31, 2017
Søstrene Grene is a retailer founded in Aarhus, Denmark dealing in Scandinavian-style home accessories, kitchenware, stationery and interior furnishings with over 140 outlets in Europe. To launch its store in Japan, Søstrene Grene established Hilmer Japan Co., Ltd. (“Hilmer Japan”) in Tokyo in May 2016, which opened Søstrene Grene’s first flagship store in Asia in October 2016 in Tokyo’s Omotesando district. JETRO interviewed the CEO of Hilmer Japan, Satoshi Kimura, who is eager to promote a better lifestyle to Japanese people through Scandinavian-design home accessories. He talks about Søstrene Grene’s business and its outlook in Japan.
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