Investing in Japan
Latest UpdatesFrench smartphone manufacturer Wiko establishes company in Japan
Dec 14, 2016
Wiko is a smart phone manufacturer headquartered in Marsaille, France. With a focus on appearance and fashionability, the company offers users a choice of smartphone covers from a wide range of color variations including wood-grain patterns. It boasts a significant share of French domestic market and is listed among the top five smartphone brands in Europe as of November 2016.
In addition to Europe, Wiko has branched out into the Middle East, Africa and Asia, for a total of around 20 countries. In January 2016, it established Wiko Japan Co., Ltd. in Tokyo, with an eye on the rapidly growing market for smartphones with cheap subscription fees being offered by mobile virtual network operators (MVNOs) in Japan. As the market for SIM-free smartphones is also growing, the company expects to extend its sales network in response to the diversified needs of subscribers.
To assist Wiko in establishing its Japanese subsidiary, the JETRO Invest Japan Business Support Center (IBSC) offered support including lending of a temporary office and provision of information necessary for setting up a business base in Japan.