A Promising Economy for Growth

A Social Environment with Growth Potential

Act Now to Ride the Wave of Soaring Corporate Profits

Corporate profits in Japan soared in 2023, with both the manufacturing and non-manufacturing sectors seeing record growth. Ordinary profit is at the highest level ever recorded, highlighting Japan's increasing economic stability. There’s never been a better time to bring your business to Japan.

Trends in sales, operating income, and ordinary income across all scales and industries

Trends in Ordinary Pofit Across All Sectors and Industries (Unit:Trillion yen)
*Dashed line (blue): ordinary profit, dashed line (yellow): sales revenue, solid line: operating profit
*Ordinary profit and operating profit refer to the left axis scale, while sales revenue refers to the right axis scale.
Source: Created by JETRO based on Ministry of Finance "Quarterly Business Statics Report"



Japan’s Market Stability Means You Can Invest with Confidence

In FY2023 capital investment by Japanese companies exceeded 100 trillion yen, reaching a historic high and showing just how firmly investors were reassured by the swift recovery from the pandemic. Right now, with increased investment in infrastructure ushering in higher productivity and economic growth, the business environment in Japan could hardly be more desirable from the viewpoint of an overseas companies.

Actual capital investment. 91.9 trillion yen in FY2023. Forecast for fiscal year 2024 is 95 trillion yen. The forecast for fiscal 2025 is 98.3 trillion yen. Nominal capital investment. 102.4 trillion yen in FY2023. Forecast for fiscal year 2024 is 108.1 t

Corporate Capital Investment (Unit:Trillion yen)
*Solid line: nominal capital investment, dashed line: real capital investment
Source: Created by JETRO based on Cabinet Office "Mid-Year Estimates for Fiscal Year 2024"


A Society Ready to Attract Top Talent with Rising Wages

In 2024 labor-management negotiations, Japan’s major companies agreed on an average wage increase of 5.58%. This long-awaited rise in wages brings Japan closer to global standards and enhances its ability to attract highly-skilled talent. Hiring top-quality personnel in Japan could significantly speed up the growth of your business.

Source: Japan Business Federation "Spring 2024 Labor-Management Negotiations: Response Status by Major Industry (First Compilation)"



The Drive for Carbon Neutrality by 2050 Is Expanding Business Opportunities Across Sectors

In its mission to achieve carbon neutrality by 2050, Japan is focusing on 14 key sectors, including energy, transportation, manufacturing, and household/office-related industries. For businesses entering the Japanese market, this is creating growth opportunities too good to miss.

Source: Ministry of Economy, Trade and Industry "Green Growth Strategy Through Achieving Carbon Neutrality in 2050"


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