Invest Japan Business Support Center (IBSC) Case Studies

Here's a brief look at some of the companies that have worked with IBSC to set up business operations in Japan.

AirAsia X (Malaysia)

AirAsia X is Asia Pacific’s leading low cost, long-haul airline, serving 14 destinations currently across Asia, Australia, and the Middle East. To address the latent need for LCCs in Japan, AirAsia X commenced services to Haneda, Tokyo with three flights weekly from Kuala Lumpur, Malaysia in December 2010. The airline has since then increased its frequency of flights to daily and has also started flights to Kansai International Airport in Osaka. JETRO IBSC provided AirAsia X a range of services such as free temporary office space, consultation on taxes and social insurance, and introductions to service providers for back-office work. JETRO IBSC also supported the company by providing information on the Japanese airline and tourism industries.

Juneyao Airlines (China)

Juneyao Airlines is a Chinese commercial airline company based in Shanghai, with many international airline routes to Asian countries. Following the airline routes to Okinawa (Naha) and Osaka (Kansai), the carrier opened scheduled flight routes to Fukuoka in June 2015, to Tokyo (Haneda) in August, and to Nagoya (Chubu) in September. For the new operations, the company set up new sales offices in Fukuoka, at Haneda Airport and in Nagoya. Prior to the opening of the new routes, JETRO provided Juneyao with location-specific market information and arranged meetings with relevant authorities. JETRO also introduced candidate partner companies such as travel agencies, hotels and recruiting agencies, provided temporary office space (IBSC Fukuoka and Nagoya), and assisted with a joint press release and press conference.

juwi Shizen Energy Inc. (Germany)

A major German engineering, procurement and construction (EPC) company in the renewable energy sector. As a major EPC company involved in everything from finding suitable locations for renewable energy plants to plant planning, design, construction, funding and facility operation, the company is involved in renewable energy construction projects totaling more than 2,500 MW in over 15 countries. With the start of a feed-in tariff on renewable energy in Japan in July 2012, they established a joint venture company with Shizen Energy Inc. in Tokyo to penetrate the Japanese market. In assisting the company to set up its Japanese subsidiary, JETRO IBSC provided a range of support including free temporary office space and information on the renewable energy market and local government incentives.

Tommy Bahama Group (United States)

A casual lifestyle clothing brand with a base of operations in the US, Tommy Bahama Group operates over 100 stores, mainly in North America. They offer a wide variety of products, including men’s and women’s sportswear, swimsuits, shoes and accessories, as well as interior decor. The company is expanding into Asia as well, with stores in Macao, Singapore and Hong Kong, and will be opening more shops in Japan, which is a focal point of their Asian strategy. In April 2013 they opened a freestanding store in Ginza, Tokyo that combines both a bar and restaurant – the first such store for the company outside of the US. JETRO IBSC provided Tommy Bahama with consultation on penetrating the Japanese market, information on import regulations, and introductions to local service providers.

For more companies entering the Japanese market, please see Success Stories .