Application for JETRO Zone in "FOODEX JAPAN 2020"

JETRO is now accepting applications for participation in JETRO Zone in "FOODEX JAPAN 2020" (March 10-13, 2020), Asia's largest annual food exhibition held since 1976.

Application is open to food and beverage firms from emerging economies interested in introducing their products to the Japanese market. Exhibitors in JETRO Zone can benefit from reduced participation fees, consultation with Japanese market experts as well as other support and services. Don't miss this valuable opportunity to exhibit your products at this popular fair, which receives about 82,000 visitors. See the flyer and explore this website for additional details and participation requirements.

About the Program

What is "FOODEX JAPAN 2020"?

FOODEX JAPANExternal site: a new window will open. is one of the largest food & beverage trade shows in the Asia-Pacific region with 44 years of history. The show attracts approximately 80,000 professional buyers from all over the world. Many key food & beverage trade buyers especially visit from neighboring Asian countries such as Korea, China, and Taiwan. FOODEX JAPAN offers you a foothold in Asia and will become your gateway to expand opportunities in Japan and also across the world through Asia.

Date March 10 (Tue) – 13 (Fri), 2020
Venue Makuhari Messe, Chiba City
Exhibition scale 4,100 booths expected (4,554 booths in 2019)
Visitors 85,000 expected (80,426 visitors in 2019)
Exhibitors 3,500 expected (3,316 exhibitors in 2019)
Organizers Japan Management Association and five other associations


"JETRO Zone" is a pavilion organized by JETRO in "FOODEX JAPAN" as a support program for companies in emerging economies to enter the Japanese market. JETRO Zone welcomes foreign companies who want to introduce their products in person. There will be special offers for the exhibitors by JETRO.

Exhibition scale The total area is 372 square meters, comprised of exhibitor’s spaces and common space.
JETRO will provide approximately 7 square meters of space for each exhibitor. Basic equipment such as a table, company name board and chair will be provided by JETRO.
* JETRO will not provide separated booths with walls for individual exhibitors The common space; such as for the JETRO office, information counter and kitchen; will be provided by JETRO.
Participation fee (including bank transfer charges) US$1, 500 (US$750 for companies from Least Developed Countries [LDCs]) (The normal participation fee for a packaged booth stand in FOODEX is approx. US$6,500.)
Attractive features of participation
  • About 7 square meters of space for each exhibitor will be allocated
  • Basic equipment such as a table, company name board and chair.
  • Shared-basis interpreter for business negotiations (1 interpreter per 2 exhibitors.)
  • Individual consultation with experts in the Japanese food market
  • Access to the kitchen in JETRO Zone
  • Publicity and promotion of JETRO Zone
Costs borne by participants
  • Travel and accommodation
  • Transportation of exhibits from the place of shipment to the fair site, insurance, customs duties and taxes involved in the transportation.
    * For exhibitors from Africa and LDC countries participating for the first time, JETRO will subsidize part of the transportation costs.
  • Any other expenses not covered by the participation fee

For details, please see the R&RPDF file (377KB) and contact your nearest JETRO office PDF File (373KB).

JETRO Topics Foodex Japan 2019 ‐Supporting 28 developing countries from Africa and elsewhere

Images of "FOODEX JAPAN 2019"

Who can take part in this program?

Qualifications for exhibitors

  • Must be a food and beverage manufacturer or exporter
  • Must be from emerging countries listed in the DAC list of official development assistance recipients which do not have a national pavilion in FOODEX.
    your nearest JETRO office PDF File (373KB)
  • Must not already have sole agency in Japan. For a full description of qualifications, please refer to "Rules and RegulationsPDF file (377KB)".

How to register

Please submit the application form to your nearest JETRO office before the deadline.
See more information about the application on "Schedules" page .

Deadline of application

July 31, 2019

For more information, please contact: