Industrial Tourism in Japan

Time & Style タイムアンドスタイル Japan Style – Introduction of industries for buyers –


Products made at Asahikawa Factory in Hokkaido are finished with a coat of their original natural oil mix, revealing their uncompromising spirit, which is made possible by the factory being their own.

Standard Composition Cabinet

A minimalist design discarded of excess decoration was achieved by applying push latches to cabinet doors and drawers To add richness, wood veneers with a thickness of 0.6mm – three times as thick as usual – are finished with a coat of their original natural oil.

Rain Table / The bird chair

An organic design with no boundaries between the tabletop and sides, and chamfered, smooth end side rails and legs. Paired with chairs that look like birds ready to take flight, with armrests stretched backwards.


They were determined to utilize their aesthetic sense, refined through encounters with craftworks in Europe and Japan, in craftsmanship by their own hands. This is the story about a brand that established a factory in Asahikawa, Hokkaido, with such determination.

A retail store that introduced outstanding designs transformed into a brand that creates its own items

Time&Style is a brand with an unusual background among furniture makers with a factory in the Asahikawa area of Hokkaido. It was originally founded in Berlin, starting as an exporter that introduced European variety goods and furniture to Japan. They gradually discovered the appeals of manufacturingand Japanese craftwork, then began designing original items in the locations where they obtained their materials and selling them in their shop in Tokyo. They opened their own furniture factory in Asahikawa approximately 10 years ago. Executive Director Yasushi Yoshida says, “we wanted a place where we could directly incorporate the opinions of our customers from our shops into our development”.

The company aims to become a specialty store retailer of private label comprehensive interior goods in Asahikawa, Hokkaido, where it is blessed with talented craftsmen, resources, and environment

“There are many highly skilled craftsmen, a wealth of wood materials, and a subpolar climate that nurtures quality broad-leaf trees. Furthermore, a public institution where strength and endurance can be tested (Asahikawa Craft Center) and the vocational training school where craftsmen are trained (Hokkaido Prefectural Asahikawa Technical Training School) support such an environment”, says Yoshida. They were also delighted by big-hearted spirit of the people of Hokkaido and generosity of existing makers who provided manufacturing know-how, as it was the company’s first time to produce products themselves. With a blessed environment and advanced designing skills on their side, the company aspires to become a specialty store retailer of private label for general interior goods. Currently, they begin production by purchasing logs of Hokkaido and sawing them in order to become craftsmen who can inform customers of product traceability, such as “the ages of the trees used to make furniture.”


Asahikawa, located in the center of Hokkaido, is the second largest city in Hokkaido after Sapporo. Furniture production sites spread across the basin, including adjoining towns Higashikawa-cho and Higashikagura-cho.



  • Visitation Hours : Mon to Fri, 9:00 am - 4:00 pm
    *Closed during year-end and new years holidays, Golden Week (from late April to early May), and summer holidays (mid-August). Please ask for available dates.
  • Number of Visitors Allowed : Up to 30 people
  • Time Required for Observation : Approximately 1 to 1.5 hours
  • How to Apply : Email the desired date and time of visit at least one week in advance
  • Other : Currently planning tours around the wildwood of Hokkaido, called “Forest Tours”. Guides on native forests of their business partners and forests universities do research on as well as food culture, climate, and workshop experiences are also under consideration. (Please inquire.)


  • Mt. Taisetsu

    The area centered around the Taisetsu volcanic group, including Mt. Asahi (2291m), the highest mountain in Hokkaido, is called “The Roof of Hokkaido” and is popular among mountain climbers. “Shujitsu no Oka Hill”, located southeast of Asahikawa Airport, is a famous viewing spot.

  • Biei no Oka Hill

    A hilly area that spreads across both sides of the JR Furano Line. In summer, one can enjoy the view of various flowers such as potato blossoms, covering the hill like patchwork. The best time to view this scenery is the end of June, when the “Asahikawa Design Week” is held.

  • Asahiyama Zoo

    A zoo known to display animals in ways that bring out their natural behavior. There is a tubular water tank in which seals swim up and down. Animal feeding “Mogu Mogu Time” and penguin walks in winter are popular.


Exports to
All over Europe including Holland, Germany, France, and Italy, China, Singapore, Hong Kong, Taiwan, USA (L.A.), Australia (Retail stores, house builders, apartment developers, general contractors)
Japanese, English
Company Name
Asahikawa Factory: 4-chome 13-2 Kitamachi, Higashikawa-cho, Kamikawa-gun, Hokkaido
Headquarters: 4-chome 27-15 Minami-Aoyama, Minato-ku, Tokyo
Tel 0166-82-7654  Fax 0166-82-7655
10,000,000 yen
Number of Employees
President Ryutaro Yoshida
Business Description
Operation of interior goods store “TIME & STYLE” Planning/development/sale of originally designed furniture,tableware, textiles
Designing/production of full-/semi-custom-made furniture, wall carpentry, and fixtures, etc.
Chairs, tables, cabinets, sofas, beds, lighting fixtures, tableware, etc.


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