タイムアンドスタイル Japan Style – Introduction of industries for buyers –

A minimalist design discarded of excess decoration was achieved by applying push latches to cabinet doors and drawers To add richness, wood veneers with a thickness of 0.6mm – three times as thick as usual – are finished with a coat of their original natural oil.

An organic design with no boundaries between the tabletop and sides, and chamfered, smooth end side rails and legs. Paired with chairs that look like birds ready to take flight, with armrests stretched backwards.

Time&Style is a brand with an unusual background among furniture makers with a factory in the Asahikawa area of Hokkaido. It was originally founded in Berlin, starting as an exporter that introduced European variety goods and furniture to Japan. They gradually discovered the appeals of manufacturingand Japanese craftwork, then began designing original items in the locations where they obtained their materials and selling them in their shop in Tokyo. They opened their own furniture factory in Asahikawa approximately 10 years ago. Executive Director Yasushi Yoshida says, “we wanted a place where we could directly incorporate the opinions of our customers from our shops into our development”.

“There are many highly skilled craftsmen, a wealth of wood materials, and a subpolar climate that nurtures quality broad-leaf trees. Furthermore, a public institution where strength and endurance can be tested (Asahikawa Craft Center) and the vocational training school where craftsmen are trained (Hokkaido Prefectural Asahikawa Technical Training School) support such an environment”, says Yoshida. They were also delighted by big-hearted spirit of the people of Hokkaido and generosity of existing makers who provided manufacturing know-how, as it was the company’s first time to produce products themselves. With a blessed environment and advanced designing skills on their side, the company aspires to become a specialty store retailer of private label for general interior goods. Currently, they begin production by purchasing logs of Hokkaido and sawing them in order to become craftsmen who can inform customers of product traceability, such as “the ages of the trees used to make furniture.”