Sasaraya Tateyama original store

Our Senbei (Japanese rice cracker) is made from 100% rice from Toyama. Visitors can try tasty Arare (bite-sized Japanese rice cracker) and Senbei with Japanese tea at the free rest space in the shop, and we also offer factory tour and experience of cooking hand-grilled Senbei.



Hinodeya-seikasangyo Co.,Ltd/ Sasaraya Tateyama original store
21 sawahata, Nakaniikawagun Tateyamamachi, Toyama, Japan

By car
*1 min from Hokuriku Expressway Tateyama I.C

By train
*15 min walk from Tazoe station (Toyama Local Railway)


Admission fee 1. tour: Free, 2. cooking experience:JPY200 for 8 doughs
Working days and hours everyday between 9:30am and 15:30pm
Closings January, 1st
Visitor capacity 40
Time required for a tour 1. tour: 30 min, 2. cooking experience:15 min
Language Japanese only
Reservation Required
telephone, fax, internet (reservation required for a company)
Guide tour is available. (reservation required, only on weekdays)
Other conditions An interpreter must be arranged by the visitor.


Tel: +81-76-463-6011, Fax: +81-76-463-6681